**3.2 The Strength-Weakness-Opportunity-Threat (SWOT) Matrix**

Based on the strengths and weaknesses found in Baluran National Park (BNP), which has been described above, it will be found through a StrengthWeakness-Opportunity-Threat (SWOT) analysis of forest management strategy to support the vision and mission. The use of Strength-Weakness-Opportunity-Threat (SWOT) analysis in this study aims to look at the feasibility of the potential of the region to be managed with public participation as the key to a successful program to create a sustainable forest management that is capable of providing independence and prosperity of society.

Strength-Weakness-Opportunity-Threat (SWOT) Matrix used is to find development options besides the main strategy that has been determined. Strength-Weakness-Opportunity-Threat (SWOT) Matrix is built based on the results of the analysis of strategic factors both internal and external factors which consist of

*Forest Conservation Management Using SWOT Analysis and QSPM Matrix (Case Study… DOI: http://dx.doi.org/10.5772/intechopen.92217*

strengths, weaknesses, opportunities and threats. Here is a Strength-Weakness-Opportunity-Threat (SWOT) analysis matrix of Baluran National Park (BNP) (**Table 3**).


awareness; (3) resource management wizard which has not been optimal so it is not able to provide benefits in improving the welfare of the surrounding community; (4) enforcement of tourist activity that has not been done properly; (5) law enforcement is not optimal and transparent; (6) the conservation efforts Bull have not shown optimal results; (7) the interaction of people still harm the BNP based on characteristic of the socio-demographic aspects; (8) many memorandum of understanding (MOU) has not been implemented optimally; and (9) unavailable the road map of research, so the research focused on the needs of researchers and research

The weight of each internal factor indicates the importance of each factor in forest management. Figures weights between 0.0 indicate that these factors are not important up to 1.0 indicating that the weights are very important and affect the success of forest management. Grades or rankings indicate how effective the strategy of forest management set will increase the internal strength or overcome internal weaknesses that exist. Based on the analysis of EFI is known that the total amount is 4.64. It means

Baluran National Park has good potential internal factors (**Table 2**).

*Advances in Forest Management under Global Change*

**3.2 The Strength-Weakness-Opportunity-Threat (SWOT) Matrix**

Based on the strengths and weaknesses found in Baluran National Park (BNP), which has been described above, it will be found through a StrengthWeakness-Opportunity-Threat (SWOT) analysis of forest management strategy to support the vision and mission. The use of Strength-Weakness-Opportunity-Threat (SWOT) analysis in this study aims to look at the feasibility of the potential of the region to be managed with public participation as the key to a successful program to create a sustainable forest management that is capable of providing independence and

Strength-Weakness-Opportunity-Threat (SWOT) Matrix used is to find development options besides the main strategy that has been determined. Strength-Weakness-Opportunity-Threat (SWOT) Matrix is built based on the results of the analysis of strategic factors both internal and external factors which consist of

objects.

prosperity of society.

*The Internal Factor Evaluation (IFE) Matrix.*

**Table 2.**

**162**


internal weaknesses by controlling the threat to be faced. In the analysis of Quantitative Strategic Planning Matrix (QSPM), that this capability is also called the appeal. Rated appeal is 1–4, where 1 = not attractive, 2 = somewhat attractive,

*Forest Conservation Management Using SWOT Analysis and QSPM Matrix (Case Study…*

Research results indicate by optimizing resource of destinations and tourist attractions is 5.79 (**Table 4**). Strategies to increase public participation in the management of natural tourism is 5.82, the value strategy utilizing management policies are transparent and accountable to maximize conservation efforts, including the

Priority strategies based on the analysis Quantitative Strategic Planning Matrix (QSPM) specified three priorities that have a total value attractiveness score (TAS) is highest include (1) increasing public participation in the management of natural tourism, (2) utilizing the management policy that is transparent and accountable to maximize efforts conservation, including the implementation of sustainable tourism, and (3) optimizing resources destinations and attractions Baluran National

Developing a Quantitative Strategic Planning Matrix (QSPM) makes it less likely that key external/internal factors will be overlooked or weighted inappropriately in deciding which alternative strategies to pursue. Although developing a Quantitative Strategic Planning Matrix (QSPM) requires a number of subjective decisions, making small decisions along the way enhances the probability that the final strategic

As evidence for the Baluran National Park (BNP) examined in this paper, the Quantitative Strategic Planning Matrix (QSPM) can be a useful strategic planning tool even for small firms. Priority strategies based on the analysis Quantitative Strategic Planning Matrix (QSPM) which include (1) increasing public participation in the management of natural tourism with a value of 5.82; (2) utilizing forest management policies are transparent and accountable to maximize conservation efforts, including the implementation of sustainable tourism in TN Baluran with a value of 5.80; and (3) optimizing resources destinations and attractions with a value

We would like to thank the manager and staff of Baluran National Park, all of Situbondo regency government, and local people in the study area who generously participation in this research regardless of Reviews their busy and household

3 = quite interesting, and 4 = very interesting.

*DOI: http://dx.doi.org/10.5772/intechopen.92217*

implementation of sustainable tourism is 5.80.

Park (BNP).

of 5.79.

chores.

**165**

**Acknowledgements**

**4. Conclusions**

decisions will be best for the firm.

**Table 3.** *A SWOT matrix.*

#### **3.3 Quantitative Strategic Planning Matrix (QSPM)**

The last stage prioritization strategy that should be taken in the management of Baluran National Park (BNP) which is capable of improving the sustainability of economic, ecological and social is the analysis of Quantitative Strategic Planning Matrix (QSPM). Each strategy was analyzed to determine its ability to improve the internal strength to take advantage of existing opportunities, as well as to overcome


#### **Table 4.**

*Quantitative Strategic Planning Matrix Applied to Forest Conservation in Baluran National Park.*

*Forest Conservation Management Using SWOT Analysis and QSPM Matrix (Case Study… DOI: http://dx.doi.org/10.5772/intechopen.92217*

internal weaknesses by controlling the threat to be faced. In the analysis of Quantitative Strategic Planning Matrix (QSPM), that this capability is also called the appeal. Rated appeal is 1–4, where 1 = not attractive, 2 = somewhat attractive, 3 = quite interesting, and 4 = very interesting.

Research results indicate by optimizing resource of destinations and tourist attractions is 5.79 (**Table 4**). Strategies to increase public participation in the management of natural tourism is 5.82, the value strategy utilizing management policies are transparent and accountable to maximize conservation efforts, including the implementation of sustainable tourism is 5.80.

Priority strategies based on the analysis Quantitative Strategic Planning Matrix (QSPM) specified three priorities that have a total value attractiveness score (TAS) is highest include (1) increasing public participation in the management of natural tourism, (2) utilizing the management policy that is transparent and accountable to maximize efforts conservation, including the implementation of sustainable tourism, and (3) optimizing resources destinations and attractions Baluran National Park (BNP).

#### **4. Conclusions**

**3.3 Quantitative Strategic Planning Matrix (QSPM)**

BNP for the welfare of the local

community

*Advances in Forest Management under Global Change*

(village buffer)

3. The growth of tourism

4. The behavior of tourists and the residents.

5. The rise of the rare flora and fauna trade

6. Local government policies

**Table 3.** *A SWOT matrix.*

**Table 4.**

**164**

The last stage prioritization strategy that should be taken in the management of Baluran National Park (BNP) which is capable of improving the sustainability of economic, ecological and social is the analysis of Quantitative Strategic Planning Matrix (QSPM). Each strategy was analyzed to determine its ability to improve the internal strength to take advantage of existing opportunities, as well as to overcome

*Quantitative Strategic Planning Matrix Applied to Forest Conservation in Baluran National Park.*

(S 1,2,3,4,5,6,7; T 1,2,3,4,5,6) (W 1,2,3,4,5,6,7,8,9; T 1,2,3,4,5,6)

Developing a Quantitative Strategic Planning Matrix (QSPM) makes it less likely that key external/internal factors will be overlooked or weighted inappropriately in deciding which alternative strategies to pursue. Although developing a Quantitative Strategic Planning Matrix (QSPM) requires a number of subjective decisions, making small decisions along the way enhances the probability that the final strategic decisions will be best for the firm.

As evidence for the Baluran National Park (BNP) examined in this paper, the Quantitative Strategic Planning Matrix (QSPM) can be a useful strategic planning tool even for small firms. Priority strategies based on the analysis Quantitative Strategic Planning Matrix (QSPM) which include (1) increasing public participation in the management of natural tourism with a value of 5.82; (2) utilizing forest management policies are transparent and accountable to maximize conservation efforts, including the implementation of sustainable tourism in TN Baluran with a value of 5.80; and (3) optimizing resources destinations and attractions with a value of 5.79.

#### **Acknowledgements**

We would like to thank the manager and staff of Baluran National Park, all of Situbondo regency government, and local people in the study area who generously participation in this research regardless of Reviews their busy and household chores.

*Advances in Forest Management under Global Change*

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