**Abstract**

The Quantitative Strategic Planning Matrix (QSPM) has been succeeded and implemented by the Baluran National Park (BNP) managers as an institution strategy. This study wants to discuss the internal and external factor evaluation and the priority strategy analysis of forest conservation management using a survey method with collection of data by a questionnaire with a proportional random of 170 respondents of households. They are 120 as a member of Forestry Community. Training Center and 50 respondents of local government and staff of BNP. Priority strategy analysis consists of (1) optimizing the public participation to save the natural tourism, (2) the transparency and accountably to maximize the conservation effort and the implementation of sustainable tourism, and (3) optimization the resources as a tourist attraction. The practical implications are provided information to a manager or related parties of the importance of internal and external factors that affect the success of management strategy plan. Originalities of this research are the internal and external factors, performing plotting on a matrix internalexternal, as well as considering and comparing the external and internal factors in the SWOT matrix. The results can be taken by a decision in the formulation of priority strategies by using analysis of QSPM.

**Keywords:** forest, conservation, management, quantitative strategic planning matrix
