**Conflict of interest**

Capsicum

"Lembayung IPB" with a short height, purplish stem and stalk, and attractive fruit colors. The immature fruit color is purple and they would turn into dark orange [72]. The fruit tastes relatively hot. Other ornamental cultivars from *C. annuum* are "Namira," "Syakira," "Jelita," and "Ungara." Some types of *cabai* as ornamental plants [73] can be seen in **Figure 15**. Colorful *Capsicum* as ornamental plant is

*Some Capsicum ornamental plants in Indonesia (A)* Cabai Ayesha *(B)* Cabai Syakira *(C)* Cabai

The major *Capsicum* species commercially important in Indonesia are *C. annuum*

and *C. frutescens*. Cultivars from *C. chinense* and *C. pubescens* were rarely found in the market and can be considered exotic and mostly cultivated for ornaments. *Capsicum* is profoundly intertwined and inseparable from Indonesian culture, from food and pharmaceuticals to ornaments with many variations of the products. The market is still exceptionally receptive to innovations to transform and include *Capsicums* in the products. The variety of *Capsicums* in Indonesia and the potential applications combined with prospective market also make the field of flavor and bioactive compounds of *Capsicums* in Indonesia attractive to be investigated.

We would like to express our gratitude to Ms. Zee Agustine, Mr. Irman F. Amrullah (PT Bimandiri Agrosedaya), Mr. Erick Tjiptadji, Ms. Ajeng Kinanti

famous to be called as *cabai pelangi* or *rainbow cabai* in Indonesia.

**18**

**4. Conclusion**

**Figure 15.**

Lembayung *[73].*

**Acknowledgements**

The authors declare no conflict of interest.
