**Abstract**

Observation of the multisensory experience using fMRI, EEG and analysis of users' responses using Fuzzy logic. The tabulation of these data aims to verify the responses and quantify them for comparison with a personal opinion survey using the SAATY scale and apply in general terms (opinion response and neural response) in other users belonging to the same group of people. Based on the data and processes of the described applications, a sensory mapping of the observer and verification of "patterns in neurophysiological processes" can be performed with a verbal response, in addition to allowing the understanding of the importance of these patterns for the selection of an option.

**Keywords:** multisensory, neurodesign, neuroscience, food
