**9. Conclusion**

Due to language's ability to influence cognition, language's place within healthcare is of vital importance. Whether it be the communication of treatment

**131**

**Author details**

Jonathan Comyn de Rothewelle

Chicago, Illinois, United States

provided the original work is properly cited.

The Department of Communication, The Reading Center, Harry S Truman College,

© 2020 The Author(s). Licensee IntechOpen. This chapter is distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/ by/3.0), which permits unrestricted use, distribution, and reproduction in any medium,

\*Address all correspondence to: jcomynderothewelle@gmail.com

*Biomedical Ethics and Communicative Maxims: Case Studies in Outpatient Health*

instructions, or maintenance of doctor-patient rapport, not only is effective communication essential, but communication that aligns with communicative maxims and bioethical principles within healthcare settings is necessary. After a micro-analysis of one facet of healthcare communication, this case study found that the orthonym may be an influencing factor in patient care. Ascribing the potential correlation between this type of communication and health outcomes, this research suggests that a bioethical approach needs to be adopted and invites sustained study of bioethics as is applicable to healthcare communication through the symbiosis of

Thanks to my colleagues at The Reading Center, and within The Department of Communication. Gratitude to those who provided feedback on this research at the 2020 International Conference on Medical Humanities at University of Oxford. Special recognition to Destiny Mitchell and Mary Hall for language editing, and

*DOI: http://dx.doi.org/10.5772/intechopen.93233*

communicative maxims and bioethical principles.

**Acknowledgements**

Shelley Sandow for a little inspiration.

*Biomedical Ethics and Communicative Maxims: Case Studies in Outpatient Health DOI: http://dx.doi.org/10.5772/intechopen.93233*

instructions, or maintenance of doctor-patient rapport, not only is effective communication essential, but communication that aligns with communicative maxims and bioethical principles within healthcare settings is necessary. After a micro-analysis of one facet of healthcare communication, this case study found that the orthonym may be an influencing factor in patient care. Ascribing the potential correlation between this type of communication and health outcomes, this research suggests that a bioethical approach needs to be adopted and invites sustained study of bioethics as is applicable to healthcare communication through the symbiosis of communicative maxims and bioethical principles.
