**5. Conclusions**

After some decades, it is a reality that global market deregulation has broadened the gap between business dynamics and the role of governments to favor global trade. Regarding global trade, corporate diplomacy is a tool of governance oriented to address business challenges and entail corporations to create, enforce, and change the rules that govern business conduct. Indeed, at the heart of the negotiations, corporate diplomats keep the focus on global integration.

The relevance of the role of corporate diplomacy in promoting economic and social development through the benefits of new strategies and practices has been deepened in the aftermath of the coronavirus crisis. Considering the Brazilian global trade challenges, the participation of corporate diplomats turned out to create sectorial strategies to enhance the normalization of global trade related to personal hygiene and cosmetic inputs and products, mainly with China.

In light of this, the recommendations, from the perspective of corporate diplomacy, include three pillars: political dialog, business cooperation and free trade. The ever-changing international business environment puts pressure on new companies' capabilities to update on trade negotiation practices. In this sense, future research on business strategies should delve into the alternatives to overcome commercial, financial technological and cultural barriers [21]. In this attempt, corporate diplomats might help to shape global business solutions to complex problems.
