*4.1.1 Persuasion*

Persuasion is the effort or process of encouraging people to change their current beliefs, values, or attitudes, or to gain new ones. This extremely complex process may be based on rational discussions or messages or it may include a method that addresses irrational desires or needs [33]. The process of persuasion is typically analyzed in terms of who said what, how, and with what effect, and expresses whether any attitude changes have occurred [34]. Valapour explains persuasion as influencing by using reasoning and states that when the person is persuaded, they freely accept the effect; therefore, they think it is an ethically acceptable action and that it does not undermine the voluntary nature of the person and they regard it as compatible with autonomous actions [35]. Hançerlioğlu handles the concept of persuasion under the heading of "deceiving" and defines it as "making something
