*2.4.2.1 Donors' motives and decision-making*

Multiple factors motivating donors include intrinsic factors (e.g., desire to relieve another's suffering or to act in accordance with religious convictions) and extrinsic factors (social pressures or perceived norms) that may operate simultaneously. The combination of motivational forces differs depending on whether and how the donor is related to the recipient.

Most living donors use two decision-making strategies: [69]: "moral" which involves awareness that one's actions can affect another [70] and "rational" which is focused on gathering relevant information, evaluating alternatives, selecting an alternative, and implementing the decision.
