**6. Conclusion**

Controlling sugar intake is important for individuals since today many people have an appetite disorder [37–39]. The chronical diseases associated with sugar consumption such as obesity and diabetes are epidemic globally [37, 38]. While sugar stimulates individuals' appetites, it also threatens public health if people appetite dysregulation and take excessive sugar [37, 38]. From a communication perspective, the present research contributes to this issue by investigating how to frame advertising messages to more effectively persuade individuals to actively reduce sugar consumptions. Prevention is better cure. More future research could be conducted to help individuals control sugar intake and build better health conditions.
