**Abstract**

This dissertation analyzes the development of the vegan movement in Puebla and its potential to trigger political and social changes in the context of contemporary neoliberal capitalism. Through critic ethnography research, the study puts into question the emergence of a so-called Vegan Revolution examining the formation of a globalized social movement and community networks with specific habits and values, the different perceptions about veganism, and affective bodily interactions among its members. From dialog with posthegemony theory (Beasley-Murray), it propels the notion of a bio- and micropolitical transformation (Deleuze and Guattari) instead of a more traditional revolution concept to account the processes in which a multitude of bodies—beyond diverse ideologies—meet, share, and affect each other in daily life, which shapes alternative models of society and forms of community to the cultural and political programs of neoliberalism, which, paradoxically enough, constitute a truly revolutionary quality.

**Keywords:** veganism, posthegemony, critical ethnography, Puebla
