**Author details**

of the existing solutions of Media Allocation and objective function value for the

**Media vehicles Morning time (1) Afternoon time (2) Prime time (3) Night time (4)** Somoy news (1) 1 0 0 0 BTV (2) 7 0 0 0 Channel I (3) 7 0 0 2 NTV (4) 0 5 0 0 ETV (5) 0 0 6 0 ATN news (6) 0 0 5 0 GTV (7) 0 0 0 0 Radio today (8) 2 0 8 0 Radio foorti (9) 0 15 0 0 Facebook (10) 0 0 0 12 Prothom Alo (11) 2 2 2 2 Ittefaq (12) 1 1 1 1 Billboard (13) 1 1 1 1 Printings (14) 1 1 1 1 E-mail (15) 1 1 1 1 Total no. of ads 23 26 25 20

*Concepts, Applications and Emerging Opportunities in Industrial Engineering*

methods. By analyzing the values of the objective function, we can see that the Genetic algorithm improved the solution using MS Excel by 0.004%. Thus, the AMPL algorithm employed in this study improved the previous solution using Genetic Algorithm and MS Excel Solver 0.033% and 0.037% respectively.

In **Figure 9** it is clear that, our model gives the best result compared to other two

In this effort, we have proposed the AMPL program code as a meta-heuristic tool for the solution of all type of dynamic weapon-target assignment problem. We have

corresponding results is shown in **Figure 9**.

*Comparison the results between the three solving methods.*

*Media allocation solution by MS excel solver.*

**Table 4.**

**Figure 9.**

**200**

Mohammad Babul Hasan<sup>1</sup> \* and Yaindrila Barua<sup>2</sup>


\*Address all correspondence to: mbabulhasan@yahoo.com

© 2020 The Author(s). Licensee IntechOpen. This chapter is distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/ by/3.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
