**Author details**

*Concepts, Applications and Emerging Opportunities in Industrial Engineering*

easiness and agility when trying new and different analytic ventures.

for each new development of the solution-space.

On the third and final step, this initial prototype was presented and discussed on a group meeting, which served as a catapult to explore the possibilities of other types of analytic models for further development, as well as to diagnose some general considerations about the overall analytic journey in order to enable future

This was the final stage conducted during this project's case study since time motives impeded its further development and conclusion into a final and feasible solution for the operational performance management. However, Stage 4 is still to be continued, according to **Figure 8**. This is an iterative stage of creating and adapting prototypes according to the various feedbacks received, with the possible return to the problem-space exploration after realizing there is missing information

Afterwards, stage 5 would be responsible for pursuing a concrete and defined final solution, also by iterative development and testing with the users. These users do not comprise only the end users, but also the influencers and enablers which help on conceiving and deploying the final product/service. Furthermore, the technical, operational and financial feasibility has to be assessed and leveraged in order to create a true value-adding solution possible to be integrated and used on the operational environment, and not a solution to be used once and dropped afterwards.

This chapter proposes a hybrid Design Thinking and Data Analytics methodology for the conception of Operational Performance Management Systems (OPMS). With this purpose, an extensive literature review was made about the three topics

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**6. Conclusions**

*Iterative process of solution exploration and testing.*

**Figure 8.**

**5. Results**

Diogo Ginjo Jantarada1 and Antonio Grilo2 \*

1 Faculdade de Ciências e Tecnologias, Universidade NOVA de Lisboa, Caparica, Portugal

2 UNIDEMI, Faculty of Sciences and Technology, Universidade NOVA de Lisboa, Caparica, Portugal

\*Address all correspondence to: acbg@fct.unl.pt

© 2020 The Author(s). Licensee IntechOpen. This chapter is distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/ by/3.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
