**Abstract**

Every human psychic aspect, even the development of the Self, cannot be considered separately from the financial and cultural context in which it is inserted: as a matter of fact the realization of individual freedom is correlated to broader economic and social changes, which influence the individual on self-realization. In the chapter, various theories about this topic and about the ideal self are explored, and it concludes by considering that self expression helps people to satisfy their real emotions and their real self, it also highlights the fact that self-realization and selfexpression are among the highest needs on the human needs scale, and they affect human health.

**Keywords:** ideal self, real self, psychoanalysis, health, culture, society, finance
