**1. Introduction**

Every human psychic aspect cannot be considered separately from the financial and cultural context in which it is embedded. Adopting this perspective, it appears evident that the realization of individual freedom must be closely related to wider economic and social changes, which influence the individual about the realization of his own self, and probably also about his awareness development. Our reflection starts from Fromm's point of view: man is the center of his life, the growth and realization of human individuality is a target which can never be subordinated to other purposes, which are supposed to have greater dignity. As a matter of fact, according to Fromm, the average man is often not really aware about his life and his reality, since most of what he thinks is real is only a sort of illusion: often he is aware of reality only to the necessary level to carry out his activity in his own social context and cultural context to which he belongs, as his survival targets makes such awareness actually necessary [1].
