Promotion and Marketing Communications

*Edited by Umut Ayman and Anıl Kemal Kaya*

Published in London, United Kingdom

## *Supporting open minds since 2005*

Promotion and Marketing Communications http://dx.doi.org/10.5772/intechopen.83011 Edited by Umut Ayman and Anıl Kemal Kaya

#### Contributors

Rouxelle De Villiers, Pornchanoke Tipgomut, Drew Franklin, Aykut Ekiyor, Fatih Altan, Sumitro Sarkum, Ilko Getov, Stefan Balkanski, Diana A. Filipescu, Noelia Jiménez-Asenjo, Carlos Gonzalo-Penela, Umut Ayman, Anıl Kemal Kaya, Arooj Rashid, Peter Markovič, František Pollák, Peter Dorčák, Chandan Kumar Mishra

#### © The Editor(s) and the Author(s) 2020

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#### Notice

Statements and opinions expressed in the chapters are these of the individual contributors and not necessarily those of the editors or publisher. No responsibility is accepted for the accuracy of information contained in the published chapters. The publisher assumes no responsibility for any damage or injury to persons or property arising out of the use of any materials, instructions, methods or ideas contained in the book.

First published in London, United Kingdom, 2020 by IntechOpen IntechOpen is the global imprint of INTECHOPEN LIMITED, registered in England and Wales, registration number: 11086078, 7th floor, 10 Lower Thames Street, London, EC3R 6AF, United Kingdom Printed in Croatia

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Promotion and Marketing Communications Edited by Umut Ayman and Anıl Kemal Kaya p. cm. Print ISBN 978-1-83880-227-1 Online ISBN 978-1-83880-228-8 eBook (PDF) ISBN 978-1-78984-699-7
