**7. Empowering strategic partnership between university and industry collaboration**

The strategic partnership between Higher Education (HE) and industry refers to widely transmit the central role to raise the innovative approach in founding the mutual consistency towards the plan arranged in the agreement. In the recognition context, universities are central to ensure the knowledge transfer from the theoretical basis to the actual performance [65]. With this regard, the innovationbased mutual cooperation is potentially involved into the sufficient consolidation to have an arrangement of playing the key role through research and development (R&D). Moreover, the particular attention should bring along with an innovation on the basic research agenda together with know-how assignment and knowledge

#### *Empowering Professional Competence and Moral Responsibility for Corporate Sustainability… DOI: http://dx.doi.org/10.5772/intechopen.94428*

dissemination to the firms' creative innovation enhancement. Thus, professional and moral responsibility should be incorporated through knowledge expertise under university alignment and real practice under firms' production and process. Disseminating the entire process of strategic alliance of university-industry refers to attempt in maximising the jointly published research from the real-practice carried from the theoretical idea background [35]. In this view, maximising the diffusion to expand the firms' processes to underlie the university–industry (UI) connections should bring along with making a value to empower the key role amongst academics and strategic creators. As such, the beneficial value policymakers can make is potentially engaging into the proper way in maximising the efficiency and effectiveness on the practical stability amongst the firms' production together with enhancing the academic activities.

In line with managing the continued stability of UI strategic partnership, the proper arrangement of decision making process involving the academic skills together with an innovative practice of firms' regional and local stability should be carried in a continued transmission. It is important to take note that expanding the significance of enhancing the crucial aspect of academic contribution into the industry's continued performance should bring along with the multidisciplinary enhancement. With this regard, attempts to consider in a particular alignment of UI partnership will result in expanding the outcome linked into the plan arrangement [82], in the sense that can be announced with the innovation policy the stakeholders can access to conduct wisely and appropriately [83]. Strategic alignment incorporated between academia and industrial expansion refers to consider the proper arrangement in looking into the available space to fulfil in line with the agenda of commercialisation [84]. Moreover, the principal incorporation of UI in the basis of academic agenda and policy making in the firms' procedural context should look into the innovative approach on characterising the sectors of theoretical and practical side as an ultimate point in taking into account the corporate strategy. With this regard, the strategic partnership here should enable the mutual line of conducting the structured research activities through the facilities provided by the corporate sector, where the scientific product and service could be expanded in a particular approach. It indicated that the mutual link of UI is consolidated into recognising the pattern significantly aligned into highlighting the pattern from the research agenda as arranged in the plan. The particular linkage of scientific approach together with technology engagement refers to expand continued sustenance on staying relevant, in the sense that is established into innovation.

In addition, the subsequent point in determining the relation in highlighting the diverse patterns to raise the innovation together with scientific expertise on knowledge basis refers to have a sufficient characterisation of strategic partnership. With this regard, enhancing the academia and industrial partnership should go through the mutual line of scientific style assigned into the actual firms' following practice [85], production and service [86], together with exchanging strategic idea [87]. As such, the industry role in implementing the knowledge understanding towards the scientific discipline in expanding the fundamental research collaboration refers to expand the outcome based achievement incorporated through commercialization. The ultimate point of disseminating the construction process of industry and academia in increasing the number of collaboration through cross sector discipline needs to enhance the strategic plan to innovate the main component of cooperation in the wider form. For instance, both social sciences and applied one may have their own decision for selecting the venue in establishing the research area of technology allocation to get beneficial value [88].

In the further incorporation process of enhancing the strategic partnership, attempts to improve the sufficient contribution on getting the crucial design for UI strategic partnership should be taken into consideration in empowering the complementary procedure to organise in a proper way together with cooperating innovation and creativity. As such, this attainment refers to raise the production process transmitted into creating the new normal amidst the digital age, where all rules and regulation through data transmission could be accessible through an online platform [89, 90]. Thus, digital governance dimension is potentially putting forward the electronic basis together with an online platform to enlarge the technology transformation and knowledge transfer to sustain the innovation in underlying the effectiveness and effectivity of firms' production. As arranged into the principal strategy of UI collaboration, the continued agenda of dealing with the policy making procedure should have a sufficient proportion on strengthening the mutual line of goal achievement through diverse norms and implementation stage. It is important to note that cooperative engagement of UI strategic partnership could restore the essential element on outcome-based research to assist in enhancing the productivity and efficiency.
