**7. Role model of corporate social responsibility**

Corporate social responsibility in sustainable development focuses on the company's role in assuming organizational responsibility to society and the environment and business interests. Through its business excellence, companies have roles *Corporate Social Responsibility (CSR) Model in Improving the Quality of Green Open Space… DOI: http://dx.doi.org/10.5772/intechopen.94481*

**Figure 6.** *Framework of GOS provision model trough CSR.*

and responsibilities in developing the ecosystem. In the context of the program to provide urban open space, specifically the public space revitalization program, the CSR program has greatly assisted the city government in providing city development funds. In this regard, the government is responsible for ensuring that CSR funds are targeted and useful as the community's interests. The city government has a concrete role in managing CSR funding opportunities from stakeholders (**Figure 6**).

According to Stele, 2010 [77], companies' granting of CSR must base on their actions on standards, guidelines, or regulations that follow applicable principles or norms. Guidelines or rules for the use of CSR for the development of GOS must pay attention to social, legal, political aspects, and aspects of program benefits. In applying operational standards, the use of CSR must consider the diversity of the community, the environment, the law, culture, politics and organization, and differences in economic conditions, as well as the consistency of international norms. Referring to the ISO 26000 standard on CSR implementation, seven principles must consider [77], namely;


The seven principles above are a universal norm that must also obey in implementing the Green Open Space Development Program. CSR, as explained earlier, that the GOS Development Program is an effort to improve urban open space as an ecological function and socio-cultural purposes for public activities funded by CSR providers. Thus, the implementation of the GOS Revitalization program through CSR must meet CSR principles that have high spiritual and normative values.

The consultation mechanism carried out between the CSR providers, the designated planners, the technical team of the Housing and Settlements Department as a representative of the city government, and resource persons representing community groups (**Figure 7**). In a study by the author, the reduction in green open space ranged from 5% to 45%, with 23.62% (see **Table 2**). According to Erik, chairman of DKP, the tolerance limit of green space reduction is up to 20%, while still paying attention to new public spaces that require hard space. If there is an excess of the average number, the open space's material must be porous (there is rainwater absorption). The mechanism carried out through the design consultation process and public testing to ensure that the revitalization process results in favor of the community's ecological and social interests. If the tolerance limit is excessive and the parties can tolerate, the city government and the CSR government must find a solution to the effort to provide replacement land.

The GOS improvement project's mechanism must be established and agreed upon in the implementation of CSR in the provision of GOS through the project process of urban GOS quality improvement. In a review of the Malang Green Open Space Master Plan, this provision does not exist in the regional regulation concerning. Seeing the technical implementation experience as illustrated above, a breakthrough is needed; making improvements to the law on the substitution of green open spaces must be drafted because of the development and change of functions of some green public spaces.

The city government must make a policy mechanism for control of urban GOS provision by 30%. Implementation of this provision applied to the design or Detail Engineering Design (DED) process or the consultation process of implementing


#### **Figure 7.** *The GOS improvement mechanism due to create SCR governance.*

*Corporate Social Responsibility (CSR) Model in Improving the Quality of Green Open Space… DOI: http://dx.doi.org/10.5772/intechopen.94481*

an open space revitalization program through CSR or applying for a permit to build a new area in urban areas. In the design negotiation process (related to the company's amount of CSR), the Design Consultation Team's role from the Housing and Settlement Office became very strategic in negotiating solutions to reducing open urban areas. Community participation through CSR programs and grants, if appropriately managed, increases public confidence in urban development management. Accountability and transparency of CSR funds and endowments are the keys to success in driving CRS [81], and providing funds as alternative funding for urban development, especially green open space. Stakeholder involvement in urban development is a long and sustainable process that requires accountability, transparency, and commitment by the city government [79] to ensure that the GOS revitalization program is in urban communities' interests. The GOS development program's openness for every part of the City will provide an excellent opportunity for districts to participate in implementing city plans [80]. Through the Housing and Settlement Office, the city government must prepare all regulations and provisions regarding the terms and guidelines for implementing CSR in the GOS revitalization policy.
