**Author details**

Frederick Bird1,2

1 Concordia University, Canada

2 University of Waterloo, Canada

\*Address all correspondence to: fbird@uwaterloo.ca

© 2021 The Author(s). Licensee IntechOpen. This chapter is distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/ by/3.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

*What is the Business of Business? Time for Fundamental Re-Thinking DOI: http://dx.doi.org/10.5772/intechopen.94482*
