**Author details**

*Tourism*

*Source: Authors.*

*Highest evaluated route.*

**Table 2.**

The evaluation of the routes was conducted following the methodology by González Ávila [22]. A value of 30 points was assigned to folklore since it is the largest group of resources that the municipality offers. Cultural manifestations were assigned 20 points because of the importance they have within the municipality and the various temporary activities that take place in connection with these resources. The 10 points assigned to natural sites are based on the number of resources in the municipality and their accessibility. Additionally, some of these resources are not well recognised within the municipality. The other 40 points were distributed between infrastructure and education for tourism, equipment (hospitals, parks and general services), general infrastructure (electricity and water) and tourism services (restaurants and transportation), having a maximum value of 10 points each. The results of the evaluation of the routes ranged from 56.75 to 78. The routes with the highest potential according to their evaluation were Dispersed in the Centre and Artisans Routes. These routes allow the best use of resources and positively impact the communities that are located along the route. The possibility of implementation of the two routes is medium. On a scale of 0 to 100 the feasibility of implementation gave a total of 78 points for the first route, and 68 for the second (see **Table 2**). This means that its realisation will require a joint effort on the part of all those involved. Likewise, its implementation would serve as a starting point to publicise the other resources that the municipality has, giving impulse to the other routes that have a lower possibility of attracting tourism at this moment. The commercial activities of Tenancingo, which attracts people from neighbouring municipalities on market days (Thursdays and Sundays), can also be used to advantage. All

Fruits and herbs liqueurs 0.5 10 5 45 Services and infrastructure 33 Value of the route 78

**Dispersed in the centre Wx Rx T** Obispo 0.5 10 5 Rebozo 1 30 30 Flower market 0.5 10 5

of this will allow the promotion of these routes to a larger market.

The successful implementation of routes in the municipality of Tenancingo is most feasible by beginning work with the route that obtained the highest score (78 points Dispersed in the centre). Starting with another route is not likely to result in benefits on the medium or long term. Additionally, it is necessary to consider that the resources should be addressed with reference to the identified weaknesses, which will allow them to be improved in terms of their aesthetics, security and

The methodology proposed allowed the evaluation of tourism routes, based on the available resources and their conditions. Through different configurations and their subsequent evaluation, it was possible to identify the route with the highest potential for success. Further, through the use of this methodology, it was possible

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service in general.

**5. Conclusions**

Emmanuel Mérida Velazquez, Tirzo Castañeda Martínez and Gandhi González-Guerrero\* Autonomous University of the State of Mexico, Tenancingo, Mexico

\*Address all correspondence to: ggonzalezgu@uaemex.mx

© 2020 The Author(s). Licensee IntechOpen. This chapter is distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/ by/3.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
