**Abstract**

Manta rays are flagship species for marine conservation because of a number of threats including anthropogenic, overfishing, plastics (microplastics), over tourism, commercial trade (gills for medicine), and chaotic shipping lines where they often injured or killed. Because of these reasons, manta ray face risk of extinction and listed on the Red List of IUCN. A number of studies present the value of this fish estimated millions of dollars per year from tourism which show much greater valuable alive than dead. Responsible manta ray tourism encourages stakeholders to protect the species by generating incentives from tourism while develop conservations initiatives to protect the species. Desk study on current literatures were reviewed to identify the role of stakeholders in supporting the sustainable management of manta ray tourism. This chapter explored the operations of manta ray tourism in Indonesia as the study areas. In summary, to reach the positive contributions from manta ray tourism, there is an important role of co-management between stakeholders to ensure the sustainable operations and conservation of the ecology, economy, and socio-culture.

**Keywords:** wildlife tourism, ecotourism, tourism experience, community-based, marine protected areas, elasmobranch, conservation, sustainable tourism
