**Academic Advisors for their suggestions to improve the quality of this paper**

1.Professor Vikneswaran Nair, Dean Graduate Studies and Research, University of The Bahamas.

**Author details**

**295**

Samuel Adeyinka-Ojo

Department of Marketing, Faculty of Business, Curtin University, Malaysia

*Developing a Rural Tourism Destination Brand Framework from the Perspective…*

*DOI: http://dx.doi.org/10.5772/intechopen.93839*

© 2020 The Author(s). Licensee IntechOpen. This chapter is distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/ by/3.0), which permits unrestricted use, distribution, and reproduction in any medium,

\*Address all correspondence to: samuel.adey@curtin.edu.my

provided the original work is properly cited.

2.Associate Professor Catheryn Khoo-Lattimore, Griffith Business School, Griffith University Australia, and Editor-in-Chief, Tourism Management Perspectives (TMP).

*Developing a Rural Tourism Destination Brand Framework from the Perspective… DOI: http://dx.doi.org/10.5772/intechopen.93839*
