Contents



**Chapter 16 277**

**Chapter 17 301**

**Chapter 18 319**

Developing a Rural Tourism Destination Brand Framework from the Perspective of a Relationship-Based Approach

Traveler's Infections: Overview of Hepatitis B Virus Infection

Marketing Cultural Resources as a Tourism Product

*by Samuel Adeyinka-Ojo*

*by Amare Yaekob Chiriko*

*by Victor B. Oti*


Preface

The act of spending time away from home in pursuit of recreation, relaxation, and pleasure is called tourism. The tourism industry is directly and/or indirectly associated with per capita income. Since 2019, the tourism sector has been suffering badly due to the COVID-19 pandemic, which has stalled economic activities and

Many factors attract international tourists, including transportation infrastructure and visa policies, both of which facilitate travelers' access to their desired destinations. However, a high crime rate and lack of tourist security create harmful effects

This book presents case studies and practices in the tourism sector from different parts of the world. It also examines the challenges and obstacles faced by the tourism sector due to lack of environmental policies, high crime rates, and poverty. Further, the book also discloses some potential opportunities in the tourism sector.

We would like to thank the contributors to this book for their extraordinary hard work in writing their valuable and innovative chapters. We would also like to thank Author Service Manager Ms. Marijana Francetic for coordinating and facilitating the authors. We also extend our thanks to IntechOpen for publishing this work.

> **Dr. Syed Abdul Rehman Khan, Ph.D.** Xuzhou University of Technology,

Beijing Key Laboratory of Urban Spatial Information Engineering,

Xuzhou, China

Beijing, China

on the tourism industry and portray a country's negative image.

restricted traveling.

Thank you,
