**1.2 Research objectives**

The major objective of the study was to develop a destination image recovery model to enhance tourism performance in Zimbabwe. The specific objectives of the study were to assess the current situation with regards to destination image and performance of the Tourism sector in Zimbabwe, examine the determinants of destination image and performance of the tourism sector in Zimbabwe, investigate the extent to which destination image affects performance of the tourism sector in Zimbabwe and develop a destination image recovery model for enhancing performance of the Tourism sector in Zimbabwe.
