*15.1.3 Positive/pleasant projections*

The messages to be delivered are projected in a positive, attractive way. This is also a temporary appeal to their emotions. Without in-depth analysis, the consumers patronize the messages but on the long run has no permanent implications. The advertisements on the health drinks are such "positive and pleasant projections." Such projections are not suitable for behavior change targeted HP health education messages.

**Positive/pleasant projections**
