*15.1.4 Permanent behavior change projections*

These projections are prosperous, progressive, peaceful, and productive. They imply that acceptance and adoption of the advertised message would lead to happy, healthy future. Health education messages in family planning are designed and developed like this. The example of one such advertisement shows a happy family with two children joyfully bonded with love and affection.

The consumer is highly impressed, inspired, and convinced to consider adopting family planning methods to have a small and self-sufficient family, in the future.

Likewise, in HPV-related health education messages, we should have permanent behavior change projections like HPV vaccination, menstrual hygiene, sexual hygiene, and regular periodic screening for cervix cancer, and these are the ideal and apt projections.

**15.2 P2. Perception**

stimuli received, to perform an act.

*15.2.1 Perception process: the i5*

It is the formation of an idea or concept, depending upon the effects of various

*HPV and Cervical Cancer Control Programs: Effective Translation of Knowledge into Practice*

*DOI: http://dx.doi.org/10.5772/intechopen.91313*

**Ignite Imagine Interest Inspire Implement**

Ignition: "Don't let cervical cancer stop you."

Imagine: End cervical cancer.

**113**

**Permanent behavior change projections**

*15.1.5 The permanent behavior change projections model for HPV: cervical cancer prevention and control*

**Menstrual hygiene**

*HPV and Cervical Cancer Control Programs: Effective Translation of Knowledge into Practice DOI: http://dx.doi.org/10.5772/intechopen.91313*

**Positive/pleasant projections**

These projections are prosperous, progressive, peaceful, and productive. They imply that acceptance and adoption of the advertised message would lead to happy, healthy future. Health education messages in family planning are designed and developed like this. The example of one such advertisement shows a happy family

The consumer is highly impressed, inspired, and convinced to consider adopting family planning methods to have a small and self-sufficient family, in the future. Likewise, in HPV-related health education messages, we should have permanent

behavior change projections like HPV vaccination, menstrual hygiene, sexual hygiene, and regular periodic screening for cervix cancer, and these are the ideal

**Permanent behavior change projections**

**Menstrual hygiene**

*15.1.5 The permanent behavior change projections model for HPV: cervical cancer*

*15.1.4 Permanent behavior change projections*

and apt projections.

*Human Papillomavirus*

*prevention and control*

**112**

with two children joyfully bonded with love and affection.

### **15.2 P2. Perception**

It is the formation of an idea or concept, depending upon the effects of various stimuli received, to perform an act.

*15.2.1 Perception process: the i5*

### **Ignite Imagine Interest Inspire Implement**

Ignition: "Don't let cervical cancer stop you." Imagine: End cervical cancer.

Interest: Easy two ways—"get vaccinated, get screened." Inspire: Peer group inspires. Implement: Get vaccination/screening done.
