*15.1.2 Negative projections*

These are usually warning projections. For example, tobacco products have scary pictures of lung cancers, and head and neck cancers are printed on the packs. These are meant to arouse a sense of fear and discourage the consumer from using it. But, the feelings and its effect are temporary, resulting in continued habits. The consumers may not like the "advertisement" but likes the advertised. Such "dramatic "projections," are not ideal for health education on sensitive issues like HPV.
