**Abstract**

Cheetahs reach speeds of up to 113 km/h accelerating from zero to 96 km/h in 3s. Revered for 5000 years throughout Asia, Europe and Africa has contributed to the species decline. Today's wild cheetah population is estimated at 7100 adult and adolescents, a 90% reduction from a century ago, and a range reduction of 9%. Over 80% live outside protected areas where human-wildlife conflict occurs. Female cheetahs live solitarily with their cubs; male cubs form lifelong coalitions. Living in low densities cheetahs' home ranges cover over 1500 km<sup>2</sup> , requiring large landscapes with prey. Although cheetahs' lack genetic diversity from a historic population bottleneck, their greatest conservation problems are humans. Habitat loss and declining preybase leads to conflict with livestock farmers. Additionally, illegal wildlife trafficking of cubs is affecting small populations in the Horn of Africa. Solving the cheetah conservation crisis is critical and involves addressing a complex web of social, environmental and economic issues, and depends on a holistic approach balancing the needs of humans and cheetahs sharing land. Research into conserving and restoring habitat for cheetahs includes training, the use of Livestock Guarding Dogs, and other conflict mitigation strategies, addressing habitat loss, dismantling the illegal pet trade, and encouraging coexistence.

**Keywords:** cheetah, predators, protected areas, livelihood development, conservancies, illegal wildlife trade
