Preface

This Edited Volume is a collection of reviewed and relevant research chapters, concerning the developments within the Strategy and Behaviors in the Digital Economy. The book includes scholarly contributions by various authors and edited by a group of experts pertinent to Business, Management and Economics. Each contribution comes as a separate chapter complete in itself but directly related to the book's topics and objectives.

The target audience comprises scholars and specialists in the field.

**II**

**Chapter 9 141**

**Chapter 10 161**

**Chapter 11 181**

Evaluating Information Technology Strategic Planning Process: Lesson

Collaborative Behavior and the Sharing Economy: Pan-European

The Transformation of Business Models in Technology-Enabled

Learnt from Bruneian Small Businesses

Evidence for a New Economic Approach

M&A: A Case Study of Amazon

*by Afzaal H. Seyal*

*by Joan Torrent-Sellens*

*by Andrejs Čirjevskis*

**IntechOpen**

**1**

**Chapter 1**

Firms

**Abstract**

Digital Transformation: Digital

Leadership Role in Developing

Mediated by Co-Creation Strategy

for Telecommunication Incumbent

*Leonardus Wahyu Wasono Mihardjo and Sasmoko Sasmoko*

Incumbents have a challenge to sustain their business due to new attractive business model offered by new entrants. Incumbent firms are required to transform their existing business to a new paradigm of business which is digital business through developing new capability in business model. In developing innovation in the business model, there is a challenge for incumbents due to existing legacy business and routine process. The fastest way in developing new capabilities through collaboration is called co-creation strategy. In driving co-creation strong culture and visioning of digital leader is required. The study of the digital leadership role in developing business model innovation and co-creation strategy was limited; hence this study has an objective to assess the role of digital leadership, whether it will direct or indirect through co-creation strategy in developing business model innovation. The study was conducted on 88 senior leader respondents. The statistical data analysis used SmartPLS application. The result explained that digital leadership impacts indirectly through co-creation strategy on developing business model innovation. Co-creation strategy plays a mediating role in the relationship between

business model innovation and digital leadership.

business model innovation

**1. Introduction**

**Keywords:** digital transformation, digital leadership, co-creation strategy,

The impact of digital technology through the Internet and cloud brings the new paradigm in terms of structure in all industries. The Internet creates a borderless economy and new whole mind and results in the information era changes into the conceptual age era [1]. The change is not only in the customer but also in the market; the incumbent has to transform their process to be more fast, simple, and effective and has an ability to personalize their products by digitizing and providing the process learning [2]. Digital technology creates a certain paradox between

Business Model Innovation
