**4.2 Technology: the digital toolbox**

*Strategy and Behaviors in the Digital Economy*

cultural change supported by learning measures.

could work out of office, i.e., at home.

The key of success of digital workplaces lies in an effective implementation of a digital workplace strategy, and the first step in this transformation strategy is a

Digital workplace strategy can be understood as the dynamic alignment of an organization's work patterns within the digital work environment to enable peak performance and reduce costs. As each workplace strategy, a digital one supports to fulfill business objectives such as reducing property costs, improving business performance, merging two or more organizations/cultures, and relocating or consolidating occupied buildings. The workplace strategy and its implementation quite often occur at an opportune moment such as a property lease break or a company

Some special reasons to build and adopt a digital workplace strategy could be the

• Talent attraction: many employees would opt for a lower paying job if they

• Employee satisfaction can be higher by installing and using social media tools

• Newer communication tools, particularly instant messaging, are preferred over

Many organizations are convinced about the importance of a digital workplace strategy and invest money in supporting digital workplace strategies that promise ROI. Sure, to support these outcomes, you need to assure for employee's tools they need to collaborate, communicate, and connect with each other. Clear road maps should be created to ensure digital workplace with measurable business, deliver-

• Rapid technology change is enabling a different workplace and work; some examples are artificial intelligence (AI) and big data combined with increas-

• Employees' expectations of a different workplace experience supported by ubiquitous connectivity and rapidly advancing social technologies.

• Citizens demand digital service delivery and a different relationship with the government: There is clear citizen demand for quality online services to match their experiences with other service providers. This requires a digital-first

• Often workplace strategies are developed by specialist workplace consultants, or by an architectural practice. "The successful implementation of a workplace strategy requires an interdisciplinary team, internal and external to the

• Employee retention is more stable when employee engagement increases.

more traditional ones like e-mail or team workspaces.

Business drivers for building a digital workplace strategy are:

• Employee productivity can increase through online social networks.

**4. Digital workplace strategy**

merger or acquisition [4, 11].

following [4, 12, 13, 14]:

internally.

able, and minimal risks.

ingly available collaboration tools.

workplace to work effectively.

**24**

Each organization already has a digital workplace toolbox with different tools to support digital workplace in different ways. It is necessary to adopt the right tools for employees to do their jobs. The digital workplace toolbox can be defined in categories to support the ways in which you communicate, collaborate, connect, and deliver day-to-day services. Often the development of digital tools does not follow a digital workplace strategy where the business focus is clearly defined. Organization culture should be also considered.
