**Chapter 3**

*Fashion Industry - An Itinerary Between Feelings and Technology*

Programs in Logistics and Supply Chain Management. International Handbooks

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[38] YouGov. Made to order: An analysis of US consumer perception towards personalization. 2018. Available from: https://today.yougov.com/topics/ resources/articles-reports/2018/06/07/ made-order-analysis-us-consumer-

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