3. Collective global sustainability campaigns in the fashion industry

The intensified evidence of the fashion industry's impact on the environment in the last decade prompted the founding of several global sustainability campaigns within the last 3 years. These campaigns, spearheaded by sustainability-driven coalitions, are mobilizing companies across the fashion industry, collectively toward adopting sustainable materials and practices throughout their design, development, and supply chains, and have already garnered formal commitments from key players in the fashion industry which represent a sizable portion of the market. Two predominant global campaigns, initiated in 2018, are summarized below:
