**Abstract**

The mission of *Scatol8 per la Sostenibilità srl* (in English Scatol8 for Sustainability) is the realization of products and services to communicate the theme of sustainable development. The economic viability of the entrepreneurial initiative is ensured by three lines of activity: (1) the realization of personalized management systems, (2) carrying out environmental education activities, and (3) design and manufacture of products. Scatol8's products are unique design objects—therefore exclusive—crafted with materials and techniques derived from scientific research. Osmosis between new researches in the fields of business management, chemistry, environment, and the Scatol8 company leads to the manufacture of products that incorporate recent innovations and transfer the knowledge content to those who can afford them, meaning those who have culture enough to understand and appreciate them. It has been said: luxury is experiential. This is the concept we aim for with our products. The following chapter describes the qualities of some sustainable luxury products and deepens the ways of thinking, designing, and making a line of garments. These garments incorporate electronic devices with natural fabrics: cotton, hemp, and eco-leather. This is an example of upcycling as a result of technological innovation, which is then analyzed by the design thinking.

**Keywords:** fashion industry, product innovation, mass customization, smart textiles, interactive apparels, eco-fashion, natural fibers, natural dyeing, business models, fashion designers, wearable
