**4. Conclusion**

The functional food acts as a bridge between the nutritional diet and healthy living. The importance of medicinal plant incorporation is well known by the public from the ancient time but they were unaware of it. Nowadays its innovative way of incorporation in many kinds of food by means of scientific approach in order to avoid all kinds of queries and confusions is well understood. Overall, the maintenance of healthy living through nutritional approach is by the consumption of medicinal plant incorporated functional food also by having a physical activity to prevent the diseases from consuming life and have a healthy weight gain to avoid unnecessary health issues and sufferings. The potentiality and consequences of functional food suggest many inspiring opportunities on the whole. As a segment of a varied diet, on regular basis at effective levels, the consumption of functional food is recommended to major nutrition-related chronic diseases. For effective strategy in health claims, the functional food acts as one of the part of it, to maximize health and minimize the disease risk. The successful cyclic promo of functional food is depicted in **Figure 5**. From the novel idea in theory form have to cross many barriers like evidence, reviews, marketing, and publications results in the final destination the prototype, is product development.

#### **Figure 5.**

*Functional food creation to success – a cyclic health promo. Source: https://www.slideshare.net/ektabelwal/ development-of-nutraceuticals-functional-foods.*
