**Abstract**

In order to develop a sustainable date palm production system in the Gulf Cooperation Council (GCC) countries of the *Arabian Peninsula,* an analysis of the date value chain in these countries was undertaken. Through the mapping of the chain, the overall objective was to identify the processes where values are created and how they are distributed among stakeholders along the entire date palm value chain. The method used in this analysis was based on an assessment of the data gathered from the multi-stakeholder surveys implemented in the three case studies of the GCC countries: Kingdom of Saudi Arabia (KSA), Oman, and Kuwait. The empirical findings reveal several problems and constraints that might affect the future of the GCC date palm sector. Therefore, development of a competitive supply date palm chain (both market and agribusiness development) could provide a greater contribution to the GCC economy if producers paid more attention to marketing of this very important food commodity. Hence, date palm production is no longer a way of life but nowadays is considered as an investment option and source of revenues for many stakeholders if the GCC region.

**Keywords:** value chain, date palm, marketing strategy, GCC countries
