*3.3.1 Example of Kingdom of Saudi Arabia marketing channel for dates*

The KSA is an important stage in both the traditional and modern methods of marketing. There is packing for long-distance transportation (local and export) and packing for the final consumers at supermarkets. Dates can be sold at the farm gate and from there dates are marketed either directly to the final consumer at the local market or to the local wholesale market. In practice, four existing/dominant channels for the commercialization of dates are dominant is KSA and are presented as follows:
