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## Meet the editor

Şenay Sabah is an assistant professor of Marketing at the Faculty of Political Sciences at Ankara University, Turkey where she also received an MBA and a PhD in Marketing. She teaches macromarketing, principles of marketing, marketing management, and marketing research. She studies city- and tourism-related marketing phenomena. Her research interests include identity, fandom, memory and self-related consumer research, materi-

alistic consumption, consumption behavior of football fans, narcissism-related consumption, and need/desire and its relevance to consumption, disposal, and cognition. She has authored several conference proceedings, book chapters, and papers on these issues.

Contents

**Section 1**

*by Şenay Sabah*

South America *by Wiston Adrián Risso*

**Section 3**

**Section 4**

Work-Integrated Learning *by Tish Taylor and Sue Geldenhuys*

**Section 2**

Introductory Chapter: Studying Tourism

*by I Dewa Gede Agung Diasana Putra*

**Preface III**

Introduction **1**

**Chapter 1 3**

Tourism and Economy **7**

**Chapter 2 9**

**Chapter 3 27** The Disproportional Arrangement of the House: The Biodiversity Spaces and the Transformation of the Traditional Balinese House in Tourism Economy

Tourism and Marketing **43**

**Chapter 4 45**

**Chapter 5 67**

Tourism and Education **85**

**Chapter 6 87**

From Your Preferences to Niche Tourism: A New "To-Do" List in Hong Kong *by Chun-Ho Wu, George To-Sum Ho, Danny Chi-Kuen Ho and Ching-Yuen Chan*

Using Partial Least Squares to Measure Tourism Students' Satisfaction with

Expectancy Models and Work Related Service Innovation and Service Quality Orientation as a Business Strategic Tool in the Tourism Sector *by Abigail Chivandi, Michael Olorunjuwon Samuel and Mammo Muchie*

Tourism Specialization, Income Distribution, and Human Capital in

### Contents


Preface

Tourism is an important phenomenon of today's global world and is regarded as the world's biggest industry. As a concept, tourism inspires attention from different scientific areas and can be considered within an interdisciplinary context. Due to its multidisciplinary, multidimensional, and multimethod character, tourism is an area ripe for study. This book is a modest try for that end. The chapters are written from economic, managerial, marketing, and educational perspectives, using different

Chapter 1 provides an introduction and discusses the different and sometimes

Chapter 2, "Tourism Specialization Income Distribution and Human Capital in South America," sheds light on the relationship between tourism specialization, income distribution, and human capital in South America between 1995 and 2015. It shows that tourism specialization increases income inequality and human capital has a positive effect on income distribution. The study presented uses both a classi-

Chapter 3, "The Disproportional Arrangement of the House: The Biodiversity Spaces and the Transformation of the Traditional Balinese House in Tourism Economy," discusses the changes in the use of traditional Balinese houses within the tourism industry. Accordingly, it argues that these changes create a dilemma between "the economic gain and preservation of Balinese traditions." In other words, since the houses are open to tourism activities, their configuration has blurred; their primary motive is now tourism instead of protecting Balinese tradi-

Chapter 4, "Expectancy Models and Work-Related Service Innovation and Service Quality Orientation as a Business Strategic Tool in the Tourism Sector," discusses the importance of innovation and quality orientation within the tourism sector. It asks the question whether these two marketing-related factors are effective sources for

Chapter 5, "From Your Preferences to Niche Tourism: A New 'To-Do' List in Hong Kong," proposes "a niche travel analytic model" for users through both the web and mobile applications. It argues that the model is operationalized through accuracy to tourists' interests and can match their expectations with satisfactory rates as

Chapter 6, "Using Partial Least Squares to Measure Tourism Students' Satisfaction with Work-Integrated Learning," studies the relationship between tourism and education. The chapter proposes a conceptual model for "tourism student's satisfaction with work-integrated learning" using SmartPLS. Accordingly, the chapter argues that postplacement perceptions have a significant effect on work-integrated

contradicting perspectives of tourism according to several disciplines.

cal Granger causality test and a novel symbolic causality test.

economic growth at both the local and global levels.

frameworks and methodologies.

tions and environment.

high as 70%.

learning satisfaction.
