Tourism and Education

*Tourism - Perspectives and Practices*

Research. 2016;**26**(1):167-185

FRUCT; 2014. pp. 94-100

[20] Nazeer KA, Sebastian MP.

Improving the accuracy and efficiency of the k-means clustering algorithm. In: Proceedings of the World Congress on Engineering. Vol. 1. 2009. pp. 1-3

[21] Chaturvedi A, Green PE, Caroll JD. K-modes clustering. Journal of Classification. 2001;**18**(1):35-55

the travel and tourism industry. Internet

[19] Smirnov A, Kashevnik A, Shilov N, Teslya N, Shabaev A. Mobile application for guiding tourist activities: Tourist assistant–TAIS. In: Proceeding of the 16th Conference of FRUCT Association, October 28-30. Helsinki, Oulu, Finland:

**84**

Chapter 6

Learning

Abstract

with WIL.

partial least squares

1. Introduction

87

Tish Taylor and Sue Geldenhuys

Using Partial Least Squares to

Satisfaction with Work-Integrated

Work-integrated learning placement experience can either validate or contradict students' expectations regarding the industry, job roles and interests, expectations of industry employers, and personal fit with the profession. Determining students' satisfaction with the placement experience will provide valuable insight to academic

postplacement perceptions of tourism students and propose a conceptual model for the tourism student's satisfaction with work-integrated learning. Data were collected using a survey of third-year tourism students. A conceptual model was proposed and analyzed using SmartPLS. The analysis indicated that postplacement perceptions have a significant influence on the satisfaction of WIL. The conceptual model showed an R2 value of 0.427, indicating a substantial impact on satisfaction

institutions. This chapter will explore the preplacement expectations and

Keywords: work-integrated learning, satisfaction, expectations, perceptions,

Cooperative education was originally established to bridge the gap between theoretical education and practical industry experience [1]. Cooperative education, also referred to as work-integrated learning (WIL), is a feature of many university courses whereby students engage in discipline-related employment as a structured part of their qualification [2]. WIL students are encouraged to apply their theoretical knowledge and learn disciplinary knowledge and skills in a real-world context, by engaging in specifically designed activities [3]. These programs have been used to develop students' competencies, and prior studies indicate substantial personal development for students participating in WIL placement programs [4]. As WIL evolves, the strategic implementation thereof and the importance of stakeholders' satisfaction become critical in determining the success of the placement program. This study forms part of a research project within the Department of Tourism Management at Tshwane University of Technology (TUT). Previous publications include the expectations and perceptions of tourism students regarding their WIL placements, gaps between the expectations and perceptions of WIL, and industry

Measure Tourism Students'

#### Chapter 6

## Using Partial Least Squares to Measure Tourism Students' Satisfaction with Work-Integrated Learning

Tish Taylor and Sue Geldenhuys

### Abstract

Work-integrated learning placement experience can either validate or contradict students' expectations regarding the industry, job roles and interests, expectations of industry employers, and personal fit with the profession. Determining students' satisfaction with the placement experience will provide valuable insight to academic institutions. This chapter will explore the preplacement expectations and postplacement perceptions of tourism students and propose a conceptual model for the tourism student's satisfaction with work-integrated learning. Data were collected using a survey of third-year tourism students. A conceptual model was proposed and analyzed using SmartPLS. The analysis indicated that postplacement perceptions have a significant influence on the satisfaction of WIL. The conceptual model showed an R2 value of 0.427, indicating a substantial impact on satisfaction with WIL.

Keywords: work-integrated learning, satisfaction, expectations, perceptions, partial least squares

#### 1. Introduction

Cooperative education was originally established to bridge the gap between theoretical education and practical industry experience [1]. Cooperative education, also referred to as work-integrated learning (WIL), is a feature of many university courses whereby students engage in discipline-related employment as a structured part of their qualification [2]. WIL students are encouraged to apply their theoretical knowledge and learn disciplinary knowledge and skills in a real-world context, by engaging in specifically designed activities [3]. These programs have been used to develop students' competencies, and prior studies indicate substantial personal development for students participating in WIL placement programs [4]. As WIL evolves, the strategic implementation thereof and the importance of stakeholders' satisfaction become critical in determining the success of the placement program.

This study forms part of a research project within the Department of Tourism Management at Tshwane University of Technology (TUT). Previous publications include the expectations and perceptions of tourism students regarding their WIL placements, gaps between the expectations and perceptions of WIL, and industry

supervisor evaluations of tourism WIL students. Given that students are a central stakeholder in higher education and that they are the consumers and evaluators of the WIL placement experience, it is important to understand students'satisfaction with WIL and the factors that influence it. As such, the purpose of this study is to extend previous publications by exploring a conceptual model of satisfaction with WIL from tourism students' perspective.

of hospitality internship practices, [11] there were notable differences between students' perceptions and expectations, with expectations being unmet. The study investigated the causal relationships and key issues that define hospitality internships and the perceived impact of these internships on hospitality students' intentions to pursue a hospitality career after graduating [11]. This study proposed an internship structural equation model, which included internship readiness, role and contribution of the internship supervisor, level of benefits gained during internship, perceived success of internship, and future intention to pursue a hospitality career [11]. The results revealed a significant positive association between students' readiness to take part in an internship and both the role and contribution of the supervisor and the benefits gained from the internship [11]. A study exploring the expectations of placement students within the hospitality, leisure, and tourism industries [12] found that the industry was characterized with high levels of labor turnover and reports of poor image in the eyes of students. These reports may result in greater challenges for the future recruiting and retention of high caliber staff [12]. In a study investigating college students' views of marketing internships, various factors that could cause students' dissatisfaction with internships were identified [13]. Factors such as nonpayment for the internship and not receiving a full-time job offer were identified as causes for dissatisfaction [13]. A conceptual model was developed for understanding the determinants of internship effectiveness [13]. The model examined the relationships between the antecedents in the internship context, the processes of the project, and finally the outcomes from the internship. Research on the expectations, perceptions, and level of satisfaction of students regarding internship in Informatics and Cybernetics in Romania found that student expectations were met and exceeded, thereby resulting in satisfaction with the internship [14]. Satisfaction in the specific context of WIL yields few approaches in research from which to draw upon [15]. The lack of empirical research on internship satisfaction indicates that there is a need to develop a more

DOI: http://dx.doi.org/10.5772/intechopen.82048

Using Partial Least Squares to Measure Tourism Students' Satisfaction with Work-Integrated…

comprehensive way to evaluate satisfaction of placement programs.

According to marketing literature, consumers compare initial expectations against perception of the actual experience. The difference between expectation and perceived experience or performance is known as disconfirmation of expectation, which can either be positive or negative [16]. When perceived performance is higher than expectation, the result is positive disconfirmation. Negative disconfirmation occurs when perceived performance is less than what was expected. Positive disconfirmation leads to satisfaction, and negative disconfirmation means perceived

Previous studies by Taylor and Geldenhuys [17, 18] informed this research and include analyses of the expectations of tourism students prior to WIL placement, perceptions of tourism students at the end of WIL placement, and an analysis of the gaps between the expectations and perceptions. Expectations of tourism students suggested high expectations that WIL would improve their future career marketability and that the host organization supervisor would be supportive, responsive, and interested in the students' progress. Perceptions of tourism students indicate that the satisfaction of WIL was higher for students who had a supportive host organization supervisor. Perceptions on whether their expectations were met were higher for students who had the opportunity to develop their managerial skills and who felt that the WIL placement had potentially advanced their careers, where

3. Conceptual model

89

performance could not attract satisfaction [16].

#### 2. Context of study

WIL and workplace-based learning (WPBL) are umbrella terms used to describe the range of educational programs that integrate formal theoretical learning and workplace experience [2]. This foundation of WIL goes beyond merely providing a physical environment of a workplace as a site for students to experience work or to learn professional practice [3]. As higher education institutions (HEIs) become more involved with WIL, more research is being conducted on the basic and marginal issues, providing the best learning through WIL curricula [3].

Industry employers require graduates who can work confidently and effectively [4], and as such, students and parents are seeking vocationally orientated courses that provide practical experience prior to graduation [5]. WIL has provided the opportunity to offer the best product to students and is regarded as a pay-off for their investment in education [3, 5]. This has resulted in many academic institutions being pressurized to offer more vocationally orientated programs and courses in order to attract students [5]. In South Africa, WIL is a compulsory component of qualifications offered by universities of technology (UoTs) and is firmly entrenched in the Higher Education Qualifications Framework (HEQF) [6]. Graduates who have WIL placement experience have an advantage in terms of higher starting salary and more job responsibility over other graduates [1]. Students are increasingly demanding well-organized work placements to acquire professional skills and experience [3, 4]. However, the WIL placement experience can either validate or contradict students' expectations regarding employment in the industry in terms of job interests, workplace and employer expectations, and personal fit within the profession [7]. Expectations and perceptions have a close relationship with the evaluation of quality and satisfaction levels. Expectations characterize how people perceive before the experience, and perceptions characterize how people think after the experience [3]. The gap between the expectation and perception gives the indication of the satisfaction level with the experience.

Despite the existence of ample WIL research, there is little research related to the satisfaction of students toward their WIL placement program, particularly tourism students. In a study conducted on South Korean students' perceptions of their internships in hospitality, only 10% of respondents agreed that they were satisfied overall with the internship [8]. Student perception scores about their internship were lower than the expectation scores in the study of tourism and hospitality schools and colleges in Hong Kong [9]. These results imply that each of the internship variables measured experienced an internship quality deficit [9]. The study measured 27 variables, of which 19 showed statistically significant differences between expectation and perception scores [9]. An analysis of the attitudes of criminal justice students toward internship experiences found that students did not think their supervisor was helpful and felt misused during the internship experience [10]. Misuse of students during the placement period has been raised mentioned in the results of various studies [10] and may be one of the factors contributing to the satisfaction or dissatisfaction of the placement experience. In a holistic investigation Using Partial Least Squares to Measure Tourism Students' Satisfaction with Work-Integrated… DOI: http://dx.doi.org/10.5772/intechopen.82048

of hospitality internship practices, [11] there were notable differences between students' perceptions and expectations, with expectations being unmet. The study investigated the causal relationships and key issues that define hospitality internships and the perceived impact of these internships on hospitality students' intentions to pursue a hospitality career after graduating [11]. This study proposed an internship structural equation model, which included internship readiness, role and contribution of the internship supervisor, level of benefits gained during internship, perceived success of internship, and future intention to pursue a hospitality career [11]. The results revealed a significant positive association between students' readiness to take part in an internship and both the role and contribution of the supervisor and the benefits gained from the internship [11]. A study exploring the expectations of placement students within the hospitality, leisure, and tourism industries [12] found that the industry was characterized with high levels of labor turnover and reports of poor image in the eyes of students. These reports may result in greater challenges for the future recruiting and retention of high caliber staff [12]. In a study investigating college students' views of marketing internships, various factors that could cause students' dissatisfaction with internships were identified [13]. Factors such as nonpayment for the internship and not receiving a full-time job offer were identified as causes for dissatisfaction [13]. A conceptual model was developed for understanding the determinants of internship effectiveness [13]. The model examined the relationships between the antecedents in the internship context, the processes of the project, and finally the outcomes from the internship. Research on the expectations, perceptions, and level of satisfaction of students regarding internship in Informatics and Cybernetics in Romania found that student expectations were met and exceeded, thereby resulting in satisfaction with the internship [14]. Satisfaction in the specific context of WIL yields few approaches in research from which to draw upon [15]. The lack of empirical research on internship satisfaction indicates that there is a need to develop a more comprehensive way to evaluate satisfaction of placement programs.

#### 3. Conceptual model

supervisor evaluations of tourism WIL students. Given that students are a central stakeholder in higher education and that they are the consumers and evaluators of the WIL placement experience, it is important to understand students'satisfaction with WIL and the factors that influence it. As such, the purpose of this study is to extend previous publications by exploring a conceptual model of satisfaction with

WIL and workplace-based learning (WPBL) are umbrella terms used to describe the range of educational programs that integrate formal theoretical learning and workplace experience [2]. This foundation of WIL goes beyond merely providing a physical environment of a workplace as a site for students to experience work or to learn professional practice [3]. As higher education institutions (HEIs) become more involved with WIL, more research is being conducted on the basic and marginal issues, providing the best learning through WIL curricula [3].

Industry employers require graduates who can work confidently and effectively [4], and as such, students and parents are seeking vocationally orientated courses that provide practical experience prior to graduation [5]. WIL has provided the opportunity to offer the best product to students and is regarded as a pay-off for their investment in education [3, 5]. This has resulted in many academic institutions being pressurized to offer more vocationally orientated programs and courses in order to attract students [5]. In South Africa, WIL is a compulsory component of qualifications offered by universities of technology (UoTs) and is firmly entrenched in the Higher Education Qualifications Framework (HEQF) [6]. Graduates who have WIL placement experience have an advantage in terms of higher starting salary and more job responsibility over other graduates [1]. Students are increasingly demanding well-organized work placements to acquire professional skills and experience [3, 4]. However, the WIL placement experience can either validate or contradict students' expectations regarding employment in the industry in terms of job interests, workplace and employer expectations, and personal fit within the profession [7]. Expectations and perceptions have a close relationship with the evaluation of quality and satisfaction levels. Expectations characterize how people perceive before the experience, and perceptions characterize how people think after the experience [3]. The gap between the expectation and perception gives the

Despite the existence of ample WIL research, there is little research related to the satisfaction of students toward their WIL placement program, particularly tourism students. In a study conducted on South Korean students' perceptions of their internships in hospitality, only 10% of respondents agreed that they were satisfied overall with the internship [8]. Student perception scores about their internship were lower than the expectation scores in the study of tourism and hospitality schools and colleges in Hong Kong [9]. These results imply that each of the internship variables measured experienced an internship quality deficit [9]. The study measured 27 variables, of which 19 showed statistically significant differences between expectation and perception scores [9]. An analysis of the attitudes of criminal justice students toward internship experiences found that students did not think their supervisor was helpful and felt misused during the internship experience [10]. Misuse of students during the placement period has been raised mentioned in the results of various studies [10] and may be one of the factors contributing to the satisfaction or dissatisfaction of the placement experience. In a holistic investigation

WIL from tourism students' perspective.

Tourism - Perspectives and Practices

indication of the satisfaction level with the experience.

2. Context of study

88

According to marketing literature, consumers compare initial expectations against perception of the actual experience. The difference between expectation and perceived experience or performance is known as disconfirmation of expectation, which can either be positive or negative [16]. When perceived performance is higher than expectation, the result is positive disconfirmation. Negative disconfirmation occurs when perceived performance is less than what was expected. Positive disconfirmation leads to satisfaction, and negative disconfirmation means perceived performance could not attract satisfaction [16].

Previous studies by Taylor and Geldenhuys [17, 18] informed this research and include analyses of the expectations of tourism students prior to WIL placement, perceptions of tourism students at the end of WIL placement, and an analysis of the gaps between the expectations and perceptions. Expectations of tourism students suggested high expectations that WIL would improve their future career marketability and that the host organization supervisor would be supportive, responsive, and interested in the students' progress. Perceptions of tourism students indicate that the satisfaction of WIL was higher for students who had a supportive host organization supervisor. Perceptions on whether their expectations were met were higher for students who had the opportunity to develop their managerial skills and who felt that the WIL placement had potentially advanced their careers, where

students took part in interesting and challenging work and where students had supportive coworkers and supervisors. Finally, the gap analysis found significant differences in the expectations and perceptions of tourism students for skills, work environment, personal, host organization, host organization supervisor, and academic coordinator contact. Out of 43 variables, only one yielded a higher perception score when compared to the expectation score, namely, "improve self-confidence." For all other variables, expectation scores were higher than perception scores, which may affect satisfaction with WIL.

In assessing the effect of expectations and perceptions on satisfaction, a conceptual model is required. This model is explained in the relations between latent variables and their relative manifest variables. In this study, the conceptual model is developed using 24 manifest variables, which are grouped into three categories, known as latent variables. These latent variables are expectations, perceptions, and satisfaction with WIL. The conceptual model is shown in Figure 1.

Table 1 provides a description of the manifest variables in Figure 1.

4. Method

Table 1.

91

4.1 Participants and procedure

Description of the manifest variables.

Manifest variable Description

DOI: http://dx.doi.org/10.5772/intechopen.82048

E1 Expect to receive additional training during WIL E2 Expect supervisor to assist with relationships

E4 Expect to have enough work to keep me busy E5 Expect to observe first and then do a task E6 Expect to be offered a full-time position E7 Expect to be paid during WIL placement

E8 Expect support from coworkers E9 Expect to be treated as part of the staff

E11 Expect to work independently

E12 Expect my supervisor to be responsive

E14 Expect my supervisor to support me

P3 I worked in an enjoyable environment

P5 My supervisor assisted with relationships P6 My supervisor took an interest in me P7 My supervisor was responsive P8 I was treated as part of the staff

P4 I made decisions

SF1 Satisfaction with WIL SF2 Overall impression of WIL SF3 Expectations were met

E13 Expect my supervisor to show an interest in me

P1 I worked in a knowledge-centered environment P2 I took part in interesting and challenging work

E3 Expect to be corrected when I have done something wrong

Using Partial Least Squares to Measure Tourism Students' Satisfaction with Work-Integrated…

E10 Expect to work in various departments during WIL placement

pleted surveys included in the analysis.

The sample for this study consisted of all third-year students registered for the National Diploma Tourism Management, National Diploma Adventure Tourism Management, National Diploma Ecotourism Management, and National Diploma Event Management in 2016 and 2017 at TUT. Self-administered surveys were used to examine the expectations and perceptions of WIL for tourism students. The preplacement expectation survey was distributed to students in June 2016, prior to the compulsory 6-month WIL placement period. The postplacement perception survey was given to all tourism students when submitting their WIL logbooks to the Department of Tourism Management at TUT, between December 2016 and June 2017. A total of 151 surveys were administered to tourism students, with 128 com-

Figure 1. Conceptual model for satisfaction with WIL.


Using Partial Least Squares to Measure Tourism Students' Satisfaction with Work-Integrated… DOI: http://dx.doi.org/10.5772/intechopen.82048

#### Table 1.

students took part in interesting and challenging work and where students had supportive coworkers and supervisors. Finally, the gap analysis found significant differences in the expectations and perceptions of tourism students for skills, work environment, personal, host organization, host organization supervisor, and academic coordinator contact. Out of 43 variables, only one yielded a higher perception score when compared to the expectation score, namely, "improve self-confidence." For all other variables, expectation scores were higher than perception scores,

In assessing the effect of expectations and perceptions on satisfaction, a conceptual model is required. This model is explained in the relations between latent variables and their relative manifest variables. In this study, the conceptual model is developed using 24 manifest variables, which are grouped into three categories, known as latent variables. These latent variables are expectations, perceptions, and satisfaction with WIL. The conceptual model is shown in

Table 1 provides a description of the manifest variables in Figure 1.

which may affect satisfaction with WIL.

Tourism - Perspectives and Practices

Figure 1.

Figure 1.

90

Conceptual model for satisfaction with WIL.

Description of the manifest variables.

#### 4. Method

#### 4.1 Participants and procedure

The sample for this study consisted of all third-year students registered for the National Diploma Tourism Management, National Diploma Adventure Tourism Management, National Diploma Ecotourism Management, and National Diploma Event Management in 2016 and 2017 at TUT. Self-administered surveys were used to examine the expectations and perceptions of WIL for tourism students. The preplacement expectation survey was distributed to students in June 2016, prior to the compulsory 6-month WIL placement period. The postplacement perception survey was given to all tourism students when submitting their WIL logbooks to the Department of Tourism Management at TUT, between December 2016 and June 2017. A total of 151 surveys were administered to tourism students, with 128 completed surveys included in the analysis.

No inducements were given for the completion of the survey, and all students took part in the study with their knowledge and consent and were free to withdraw at any time. The purpose of the study was explained to the students prior to their participation. Students were all above the age of 18 years, and participation in the study was entirely voluntary. They were assured of confidentiality and the fact that the results would be used for academic purposes only. No personal details of the participants were collected or used as part of the study. The Departmental Committee on Postgraduate Studies (DCPS), Faculty of Management Sciences at Tshwane University of Technology, approved the ethical aspects of the questionnaire and the study proposal in November 2015.

The instrument used to measure expectations and perceptions were structured questionnaires consisting of a demographics section and expectation/perception sections related to the host organization, academic coordination, and the WIL program. Questionnaire variables were developed from WIL logbooks used for tourism students at TUT as well as previous WIL research. Previous studies used to identify questionnaire variables related to the technical skills and problem-solving skills identified by hospitality students in Hong Kong [9], the role of the organization supervisor, and the benefits of internship for students [11] as well as the effects of nonpayment and no full-time offer from internship organizations [13]. The expectation and perception sections were the same for both questionnaires, which allowed for direct comparative analysis of expectation and perceptions from the same sample of students. The variables were measured with multi-item scales, and students were asked to rate their level of agreement with each statement using a Likert scale from 1 (strongly disagree) to 5 (strongly agree). Characteristics of respondents are provided in Table 2.

The results of the respondent characteristics are commensurate with the general phenomenon that a majority of tourism and hospitality schools and colleges have more female students than male [11]. The age group of students is confirmed by previous studies on internship placements, where most students are between the ages of 21 and 23 years [9-11]. Interestingly, the results indicate that 47.4% of respondents found placement in the hospitality industry, which may affect tourism students'satisfaction with WIL as required skills and technical competency may not be aligned. The fact that most of the respondents (55.5%) were registered for the National Diploma in Tourism Management means that the specific technical skills possessed by these students were better suited to the retail and wholesale sector, of which only 13.3% of students were placed.

well as relevant literature. The items measured aspects related to support provided by the academic institution during the WIL placement period as well as visitation

Characteristics Frequency Percentage Cumulative percentage

Using Partial Least Squares to Measure Tourism Students' Satisfaction with Work-Integrated…

Female 106 82.8% 82.8% Male 22 17.2% 100%

>20 years 4 3.1% 3.1% 21–23 years 73 57% 60.2% 24< 51 39.8% 100%

Retail/wholesale 17 13.3% 13.3% Government 12 9.4% 22.7% Transport 5 3.9% 26.6% Hospitality 61 47.4% 74.2% Event 23 18% 92.2% Adventure 10 7.8% 100%

Tourism management 71 55.5% 55.5% Adventure tourism management 22 17.2% 72.7% Ecotourism management 9 7.0% 79.7% Event management 26 20.3% 100%

Both expectation and perception questionnaires asked students to indicate their expected and perceived satisfaction with WIL placement. The perception questionnaire asked students to rate their overall impression of WIL and to indicate if their

PLS-SEM models are path and are an alternative to covariance-based structural equation modeling (SEM). This study uses SmartPLS 3 software to assess the effect of manifest variables on satisfaction with WIL. PLS path models are defined by two sets of linear equations: the measurement model or inner model and the structural model or outer model. The measurement model details the relationships between unobserved or latent variables (LVs), while the structural model details the relationships between a LV and its observed indicators or manifest variables (MVs). Structural model variables are either exogenous or endogenous [19]. Exogenous latent variables are those that are not affected by any other latent variable in the model. Endogenous latent variables are those that are affected by at least one other latent variable [19]. In Figure 1, expectations and perceptions are exogenous latent

A two-step approach [20] is used to estimate the model, involving a construction method using LV scores. In the first step, the measurement model is estimated by

and contact.

Table 2.

93

Gender

DOI: http://dx.doi.org/10.5772/intechopen.82048

Age

Industry

Qualification

Characteristics of respondents.

expectations of WIL were met.

4.3 PLS-SEM evaluation/analysis

variables and satisfaction is an endogenous latent variable.

#### 4.2 Measures

Expectation/perception sections were divided into three sections, namely, the WIL program, the host organization, and academic coordination. The WIL program was measured using 20 items, associated with the positive and negative aspects of WIL identified in literature. Statements such as "I expect to gain experience" and "I will develop my communication skills" measured students' expectations. The same statements were used to measure students' perceptions, namely, "I gained experience from the WIL placement" and "I developed my communication skills."

The host organization was measured using 16 items associated with student evaluation reports contained in previous WIL logbooks and relevant literature. The items measured aspects related to host organization supervisors, coworkers, duties performed, and administrative issues such as payment, additional training, and work hours.

Academic coordination was measured using seven items associated with queries and statements made by previous tourism students' in the WIL logbook reports, as


Using Partial Least Squares to Measure Tourism Students' Satisfaction with Work-Integrated… DOI: http://dx.doi.org/10.5772/intechopen.82048

#### Table 2.

No inducements were given for the completion of the survey, and all students took part in the study with their knowledge and consent and were free to withdraw at any time. The purpose of the study was explained to the students prior to their participation. Students were all above the age of 18 years, and participation in the study was entirely voluntary. They were assured of confidentiality and the fact that the results would be used for academic purposes only. No personal details of the participants were collected or used as part of the study. The Departmental Committee on Postgraduate Studies (DCPS), Faculty of Management Sciences at Tshwane University of Technology, approved the ethical aspects of the question-

The instrument used to measure expectations and perceptions were structured questionnaires consisting of a demographics section and expectation/perception sections related to the host organization, academic coordination, and the WIL program. Questionnaire variables were developed from WIL logbooks used for tourism students at TUT as well as previous WIL research. Previous studies used to identify questionnaire variables related to the technical skills and problem-solving skills identified by hospitality students in Hong Kong [9], the role of the organization supervisor, and the benefits of internship for students [11] as well as the effects of nonpayment and no full-time offer from internship organizations [13]. The expectation and perception sections were the same for both questionnaires, which allowed for direct comparative analysis of expectation and perceptions from the same sample of students. The variables were measured with multi-item scales, and students were asked to rate their level of agreement with each statement using a Likert scale from 1 (strongly disagree) to 5 (strongly agree). Characteristics of

The results of the respondent characteristics are commensurate with the general phenomenon that a majority of tourism and hospitality schools and colleges have more female students than male [11]. The age group of students is confirmed by previous studies on internship placements, where most students are between the ages of 21 and 23 years [9-11]. Interestingly, the results indicate that 47.4% of respondents found placement in the hospitality industry, which may affect tourism students'satisfaction with WIL as required skills and technical competency may not be aligned. The fact that most of the respondents (55.5%) were registered for the National Diploma in Tourism Management means that the specific technical skills possessed by these students were better suited to the retail and wholesale sector, of

Expectation/perception sections were divided into three sections, namely, the WIL program, the host organization, and academic coordination. The WIL program was measured using 20 items, associated with the positive and negative aspects of WIL identified in literature. Statements such as "I expect to gain experience" and "I will develop my communication skills" measured students' expectations. The same statements were used to measure students' perceptions, namely, "I gained experience from the WIL placement" and "I developed my communication skills." The host organization was measured using 16 items associated with student evaluation reports contained in previous WIL logbooks and relevant literature. The items measured aspects related to host organization supervisors, coworkers, duties performed, and administrative issues such as payment, additional training, and

Academic coordination was measured using seven items associated with queries and statements made by previous tourism students' in the WIL logbook reports, as

naire and the study proposal in November 2015.

Tourism - Perspectives and Practices

respondents are provided in Table 2.

which only 13.3% of students were placed.

4.2 Measures

work hours.

92

Characteristics of respondents.

well as relevant literature. The items measured aspects related to support provided by the academic institution during the WIL placement period as well as visitation and contact.

Both expectation and perception questionnaires asked students to indicate their expected and perceived satisfaction with WIL placement. The perception questionnaire asked students to rate their overall impression of WIL and to indicate if their expectations of WIL were met.

#### 4.3 PLS-SEM evaluation/analysis

PLS-SEM models are path and are an alternative to covariance-based structural equation modeling (SEM). This study uses SmartPLS 3 software to assess the effect of manifest variables on satisfaction with WIL. PLS path models are defined by two sets of linear equations: the measurement model or inner model and the structural model or outer model. The measurement model details the relationships between unobserved or latent variables (LVs), while the structural model details the relationships between a LV and its observed indicators or manifest variables (MVs). Structural model variables are either exogenous or endogenous [19]. Exogenous latent variables are those that are not affected by any other latent variable in the model. Endogenous latent variables are those that are affected by at least one other latent variable [19]. In Figure 1, expectations and perceptions are exogenous latent variables and satisfaction is an endogenous latent variable.

A two-step approach [20] is used to estimate the model, involving a construction method using LV scores. In the first step, the measurement model is estimated by

providing factor loadings and reliability measures from items to LVs. The second step estimates the structural model to provide path coefficients, illustrating the relationships of each construct. In reflective models, indicators are a representative set of items, which all reflect the latent variable they are measuring. Reflective models assume the factor is the reality, and measured variables are a sample of all possible indicators of that reality. Therefore, dropping one indicator may not alter the meaning of the latent variable as the other indicators are representative [19].

#### 5. Results

#### 5.1 Measurement model

The evaluation of the measurement model aims at calculating the consistency and validity of the manifest variables. The evaluation includes (1) composite reliability to evaluate internal consistency, (2) outer loadings of indicators for the individual indicator's reliability, (3) average variance extracted (AVE) to evaluate convergent validity, and (4) Fornell-Larcker criterion and cross-loadings to assess discriminant validity.

The goal of a reflective model is to ensure the reliability and validity of the construct measures and to provide support for the suitability of their inclusion in the path model [21]. Furthermore, composite reliability [19] is a preferred alternative to Cronbach's alpha as a test of convergent validity in a reflective model. Composite reliability varies from 0 to 1, with 1 being perfect estimated reliability [19] In an exploratory model, composite reliabilities should be equal to or greater than 0.6 [22, 23]. When modeling for confirmatory purposes, composite reliabilities should be equal or greater than 0.7, while 0.8 is considered good for confirmatory research [19]. Composite reliability for the reflective constructs is provided in Table 3.

The composite reliability results in Table 3 are all above 0.7, indicating a high level of internal consistency among reflective constructs. Preplacement expectations and postplacement perceptions have composite reliability results above 0.9, indicating almost perfect estimated reliability, while satisfaction with WIL (0.862) is considered good for confirmatory research [19].

Indicator reliability denotes the proportion of indicator variance that is explained by the latent variable [21]. Manifest variables with outer loadings of 0.7 or higher are considered highly satisfactory [24], while 0.5 is considered acceptable. Outer loadings of 0.4 should be acceptable [25], while Henseler et al. [26] state that manifest variables with loadings between 0.4 and 0.7 should be considered for elimination. If the elimination of these indicators increases the composite reliability, then they should be discarded. Figure 2 displays the outer loadings for manifest variables of the conceptual model with each depicting loadings above 0.7. These loadings are considered highly satisfactory [24] and signify that individual item reliability criterion has successfully been met.


AVE reflects the average communality for each latent variable in a reflective model [19]. AVE may be used as a test of both convergent and divergent validity. According to literature, in an adequate model, AVE should be greater than 0.5 [22, 24] to indicate the convergent validity of a particular construct. AVE reflects the average communality for each latent factor in a reflective model. AVE should also be greater than the cross-loadings, which means factors should explain at least half the variance of their respective indicators. AVE below 0.50 means error variance exceeds explained variance. Table 4 provides the AVE values for all reflective

Reflective constructs Average variance explained (AVE)

Using Partial Least Squares to Measure Tourism Students' Satisfaction with Work-Integrated…

Preplacement expectations 0.915 Postplacement perceptions 0.625 Satisfaction with WIL 0.676

constructs.

95

Figure 2.

Table 4.

Conceptual model with PLS algorithm calculation.

DOI: http://dx.doi.org/10.5772/intechopen.82048

Average variance explained for reflective constructs.

Table 3. Composite reliability for all reflective constructs. Using Partial Least Squares to Measure Tourism Students' Satisfaction with Work-Integrated… DOI: http://dx.doi.org/10.5772/intechopen.82048

Figure 2. Conceptual model with PLS algorithm calculation.


Table 4.

providing factor loadings and reliability measures from items to LVs. The second step estimates the structural model to provide path coefficients, illustrating the relationships of each construct. In reflective models, indicators are a representative set of items, which all reflect the latent variable they are measuring. Reflective models assume the factor is the reality, and measured variables are a sample of all possible indicators of that reality. Therefore, dropping one indicator may not alter the meaning of the latent variable as the other indicators are representative [19].

The evaluation of the measurement model aims at calculating the consistency and validity of the manifest variables. The evaluation includes (1) composite reliability to evaluate internal consistency, (2) outer loadings of indicators for the individual indicator's reliability, (3) average variance extracted (AVE) to evaluate convergent validity, and (4) Fornell-Larcker criterion and cross-loadings to assess

The goal of a reflective model is to ensure the reliability and validity of the construct measures and to provide support for the suitability of their inclusion in the path model [21]. Furthermore, composite reliability [19] is a preferred alternative to Cronbach's alpha as a test of convergent validity in a reflective model. Composite reliability varies from 0 to 1, with 1 being perfect estimated reliability [19] In an exploratory model, composite reliabilities should be equal to or greater than 0.6 [22, 23]. When modeling for confirmatory purposes, composite reliabilities should be equal or greater than 0.7, while 0.8 is considered good for confirmatory research [19].

Composite reliability for the reflective constructs is provided in Table 3.

is considered good for confirmatory research [19].

reliability criterion has successfully been met.

Composite reliability for all reflective constructs.

Table 3.

94

The composite reliability results in Table 3 are all above 0.7, indicating a high level of internal consistency among reflective constructs. Preplacement expectations and postplacement perceptions have composite reliability results above 0.9, indicating almost perfect estimated reliability, while satisfaction with WIL (0.862)

Indicator reliability denotes the proportion of indicator variance that is explained by the latent variable [21]. Manifest variables with outer loadings of 0.7 or higher are considered highly satisfactory [24], while 0.5 is considered acceptable. Outer loadings of 0.4 should be acceptable [25], while Henseler et al. [26] state that manifest variables with loadings between 0.4 and 0.7 should be considered for elimination. If the elimination of these indicators increases the composite reliability, then they should be discarded. Figure 2 displays the outer loadings for manifest variables of the conceptual model with each depicting loadings above 0.7. These loadings are considered highly satisfactory [24] and signify that individual item

Reflective constructs Composite reliability

Preplacement expectations 0.993 Postplacement perceptions 0.903 Satisfaction with WIL 0.862

5. Results

5.1 Measurement model

Tourism - Perspectives and Practices

discriminant validity.

Average variance explained for reflective constructs.

AVE reflects the average communality for each latent variable in a reflective model [19]. AVE may be used as a test of both convergent and divergent validity. According to literature, in an adequate model, AVE should be greater than 0.5 [22, 24] to indicate the convergent validity of a particular construct. AVE reflects the average communality for each latent factor in a reflective model. AVE should also be greater than the cross-loadings, which means factors should explain at least half the variance of their respective indicators. AVE below 0.50 means error variance exceeds explained variance. Table 4 provides the AVE values for all reflective constructs.

For all reflective constructs, AVE is higher than 0.5, establishing that more than 50% of the construct's variance is due to its indicators [27]. Preplacement expectations (0.915), postplacement perceptions (0.625), and satisfaction with WIL (0.676) have all achieved an AVE higher than 0.5, and it is therefore concluded that the study demonstrates adequate convergent validity [22].

Discriminant validity is the extent to which a construct is truly distinct from other constructs by empirical standards [21]. The Fornell-Larcker criterion and the cross-loadings are checked for discriminant validity. According to the Fornell-Larcker criterion, the square root of the AVE of each construct should be higher than the construct's highest correlation with any other construct in the model. Cross-loadings are an alternative to AVE as a method of assessing discriminant validity for reflective models. When analyzing cross-loadings, each indicator's outer loading on a construct should be higher than all its cross-loadings with other constructs [21].

The results of the Fornell-Larcker criterion indicate that the square root of AVE for each reflective construct is higher than other correlations, thereby indicating discriminant validity. Table 4 suggests that the AVE for all the latent constructs was above minimum cutoff of 0.5, and Table 5 indicates that the square root of AVE is higher than the correlations among latent variables. Therefore, it can be concluded that all the measures used in the present study have adequate discriminant validity.

Additionally, the matrix of cross-factor loadings [22] was obtained and presented in Table 6.

The results presented in Table 6 indicate the cross-loadings of all manifest variables. The results show that indicators have higher values on their relevant latent variable as compared with other constructs. This verifies that the manifest variables in each construct represent the assigned latent variable and confirm discriminant validity of the model.

Figure 2 presents the results of the PLS algorithm calculation.

#### 5.2 Structural model

After analyzing the validity and reliability of the measurement model, the proposed structural model is analyzed (Figure 3). The PLS-SEM model uses the sample data to obtain parameters that best predict the endogenous constructs [27]. PLS does not have a standard goodness-of-fit statistic; instead, the assessment of the model's quality is based on its ability to predict the endogenous constructs. The following criteria enable this assessment: coefficient of determination (R2 ), crossvalidated redundancy (Q<sup>2</sup> ), path coefficients, and the effect size (f <sup>2</sup> ) [24]. The model's explanatory capacity is verified using bootstrapping, which uses resampling methods to compute the significance of PLS coefficients [19]. The present study used standard bootstrapping procedure with 500 bootstrap samples and 128 cases to determine the significance of the path coefficients [22].

For a good model, the value of R2 of endogenous latent variables should be more than 0.26 [28]. The coefficient of determination (R2 value) depicts the structural model's predictive accuracy and is calculated as the squared correlation between a specific endogenous construct's actual and predicted values [27]. The R2 represents the amount of variance in the endogenous constructs explained by all the exogenous constructs linked to it [27]. The R2 value ranges from 0 to 1, and a value nearer to 1

Preplacement expectations Postplacement perceptions Satisfaction with WIL

E1 0.986 0.031 0.067 E2 0.942 0.011 0.071 E3 .0908 0.002 0.071 E4 0.895 0.032 0.079 E5 0.909 0.001 0.074 E6 0.943 0.018 0.078 E7 0.987 0.036 0.075 E8 0.943 0.011 0.072 E9 0.942 0.012 0.069 E10 0.985 0.028 0.063 E11 0.986 0.030 0.067 E12 0.986 0.027 0.063 E13 0.987 0.028 0.064 E14 0.987 0.030 0.065 P1 0.104 0.722 0.470 P2 0.051 0.792 0.646 P3 0.046 0.797 0.600 P4 0.108 0.717 0.304 P5 0.008 0.831 0.498 P6 0.031 0.790 0.431 P7 0.040 0.820 0.487 P8 0.039 0.845 0.543 SF1 0.057 0.440 0.841 SF2 0.049 0.622 0.837 SF3 0.078 0.512 0.789

DOI: http://dx.doi.org/10.5772/intechopen.82048

Using Partial Least Squares to Measure Tourism Students' Satisfaction with Work-Integrated…

To analyze the significance of the structural relationships, the path coefficients and their corresponding significance levels are calculated. To do this, it is necessary to verify significance through the t-values and the strength of the relationships. Preplacement expectations and postplacement perceptions are negative predictors

postplacement perceptions have a significant negative association with satisfaction with WIL (β = 0.650/t = 8.901/p < 0.001). Preplacement expectations do not have a significant association with satisfaction with WIL (β = 0.060/t = 1.279/p = 0.202)

of satisfaction with WIL as shown in Table 7. The results indicate that

indicates high predictive accuracy.

Cross-loadings for discriminant validity.

(Table 8).

97

Table 6.


Table 5.

Fornell-Larcker criterion for reflective constructs.


Using Partial Least Squares to Measure Tourism Students' Satisfaction with Work-Integrated… DOI: http://dx.doi.org/10.5772/intechopen.82048

#### Table 6.

For all reflective constructs, AVE is higher than 0.5, establishing that more than 50% of the construct's variance is due to its indicators [27]. Preplacement expectations (0.915), postplacement perceptions (0.625), and satisfaction with WIL (0.676) have all achieved an AVE higher than 0.5, and it is therefore concluded that

Discriminant validity is the extent to which a construct is truly distinct from other constructs by empirical standards [21]. The Fornell-Larcker criterion and the cross-loadings are checked for discriminant validity. According to the Fornell-Larcker criterion, the square root of the AVE of each construct should be higher than the construct's highest correlation with any other construct in the model. Cross-loadings are an alternative to AVE as a method of assessing discriminant validity for reflective models. When analyzing cross-loadings, each indicator's outer loading on a construct should be higher than all its cross-loadings with other

The results of the Fornell-Larcker criterion indicate that the square root of AVE for each reflective construct is higher than other correlations, thereby indicating discriminant validity. Table 4 suggests that the AVE for all the latent constructs was above minimum cutoff of 0.5, and Table 5 indicates that the square root of AVE is higher than the correlations among latent variables. Therefore, it can be concluded that all the measures used in the present study have adequate discrimi-

The results presented in Table 6 indicate the cross-loadings of all manifest variables. The results show that indicators have higher values on their relevant latent variable as compared with other constructs. This verifies that the manifest variables in each construct represent the assigned latent variable and confirm discriminant

After analyzing the validity and reliability of the measurement model, the proposed structural model is analyzed (Figure 3). The PLS-SEM model uses the sample data to obtain parameters that best predict the endogenous constructs [27]. PLS does not have a standard goodness-of-fit statistic; instead, the assessment of the model's quality is based on its ability to predict the endogenous constructs. The following criteria enable this assessment: coefficient of determination (R2

model's explanatory capacity is verified using bootstrapping, which uses resampling methods to compute the significance of PLS coefficients [19]. The present study used standard bootstrapping procedure with 500 bootstrap samples and 128 cases to

> Postplacement perceptions

Satisfaction with WIL 0.651 0.074 0.822

), path coefficients, and the effect size (f <sup>2</sup>

Preplacement expectations

), cross-

) [24]. The

Satisfaction with WIL

Additionally, the matrix of cross-factor loadings [22] was obtained and

Figure 2 presents the results of the PLS algorithm calculation.

determine the significance of the path coefficients [22].

Preplacement expectations 0.022 0.957

Postplacement perceptions 0.790

Fornell-Larcker criterion for reflective constructs.

the study demonstrates adequate convergent validity [22].

constructs [21].

Tourism - Perspectives and Practices

nant validity.

presented in Table 6.

validity of the model.

5.2 Structural model

validated redundancy (Q<sup>2</sup>

Table 5.

96

Cross-loadings for discriminant validity.

For a good model, the value of R2 of endogenous latent variables should be more than 0.26 [28]. The coefficient of determination (R2 value) depicts the structural model's predictive accuracy and is calculated as the squared correlation between a specific endogenous construct's actual and predicted values [27]. The R2 represents the amount of variance in the endogenous constructs explained by all the exogenous constructs linked to it [27]. The R2 value ranges from 0 to 1, and a value nearer to 1 indicates high predictive accuracy.

To analyze the significance of the structural relationships, the path coefficients and their corresponding significance levels are calculated. To do this, it is necessary to verify significance through the t-values and the strength of the relationships. Preplacement expectations and postplacement perceptions are negative predictors of satisfaction with WIL as shown in Table 7. The results indicate that postplacement perceptions have a significant negative association with satisfaction with WIL (β = 0.650/t = 8.901/p < 0.001). Preplacement expectations do not have a significant association with satisfaction with WIL (β = 0.060/t = 1.279/p = 0.202) (Table 8).

Figure 3. Structural model.


Table 7.

Structural model assessment results.

According to various scholars, the R2 value represents the proportion of variation in the dependent variable(s) that could be explained by one or more predictor variable [22]. Table 9 provides the R<sup>2</sup> value obtained for the study indicating that preplacement expectations and postplacement perceptions explain 42.7% of the variance in satisfaction with WIL. Postplacement perception R2 value is 65%. Acceptable R<sup>2</sup> values depend on the model complexity and the research discipline [27]. Chin and Hock et al. [22, 23] describe results above the cutoffs 0.67, 0.33, and 0.19 to be "substantial," "moderate," and "weak," respectively. The R<sup>2</sup> value for this study would be of moderate strength or effect.

The change in the value of R<sup>2</sup>

Bootstrapping results for R<sup>2</sup> and R<sup>2</sup> adjusted.

Bootstrapping results of outer loadings.

latent variable (Table 10).

Table 8.

Table 9.

99

R square

R square adjusted

, when an exogenous construct is omitted from the

Original sample Std dev T statistic P values 2.5% 97.5%

Loadings Std dev T statistic P values 2.5% 97.5%

E1 preplacement expectations 0.986 0.120 8.227 0.000 0.900 0.999 E2 preplacement expectations 0.942 0.119 7.897 0.000 0.814 0.999 E3 preplacement expectations 0.908 0.161 5.645 0.000 0.659 0.999 E4 preplacement expectations 0.895 0.148 6.032 0.000 0.549 0.999 E5 preplacement expectations 0.090 0.154 5.894 0.000 0.659 1.000 E6 preplacement expectations 0.943 0.133 7.065 0.000 0.816 0.999 E7 preplacement expectations 0.987 0.120 8.245 0.000 0.814 0.999 E8 preplacement expectations 0.943 0.1196 7.919 0.000 0.540 0.999 E9 preplacement expectations 0.942 0.113 8.306 0.000 0.627 0.999 E10 preplacement expectations 0.985 0.136 7.267 0.000 0.897 0.999 E11 preplacement expectations 0.986 0.137 7.202 0.000 0.907 0.999 E12 preplacement expectations 0.986 0.128 7.698 0.000 0.901 0.999 E13 preplacement expectations 0.987 0.110 8.939 0.000 0.909 1.000 E14 preplacement expectations 0.987 0.102 9.690 0.000 0.904 1.000 P1 postplacement perceptions 0.722 0.070 10.368 0.000 0.540 0.820 P2 postplacement perceptions 0.792 0.063 12.583 0.000 0.627 0.870 P3 postplacement perceptions 0.797 0.046 17.464 0.000 0.701 0.871 P4 postplacement perceptions 0.717 0.083 8.613 0.000 0.509 0.826 P5 postplacement perceptions 0.831 0.033 25.108 0.000 0.756 0.887 P6 postplacement perceptions 0.790 0.084 9.364 0.000 0.560 0.889 P7 postplacement perceptions 0.820 0.058 14.084 0.000 0.671 0.896 P8 postplacement perceptions 0.845 0.031 26.860 0.000 0.773 0.898 SF1 satisfaction with WIL 0.841 0.131 6.399 0.000 0.490 0.938 SF1 satisfaction with WIL 0.837 0.060 13.892 0.000 0.679 0.925 SF1 satisfaction with WIL 0.789 0.076 10.395 0.000 0.605 0.890

Using Partial Least Squares to Measure Tourism Students' Satisfaction with Work-Integrated…

DOI: http://dx.doi.org/10.5772/intechopen.82048

<sup>2</sup> values: 0.02, 0.15, and

model, can be used to evaluate whether the omitted construct has a substantive

0.35, respectively, represent small, medium, and large effects [28] of the exogenous

Satisfaction with WIL 0.427 0.094 4.566 0.000 0.252 0.618

Satisfaction with WIL 0.418 0.095 4.398 0.000 0.240 0.612

impact on the endogenous constructs [27]. For assessing f


Using Partial Least Squares to Measure Tourism Students' Satisfaction with Work-Integrated… DOI: http://dx.doi.org/10.5772/intechopen.82048

#### Table 8.

Bootstrapping results of outer loadings.


#### Table 9.

According to various scholars, the R2 value represents the proportion of variation in the dependent variable(s) that could be explained by one or more predictor variable [22]. Table 9 provides the R<sup>2</sup> value obtained for the study indicating that preplacement expectations and postplacement perceptions explain 42.7% of the variance in satisfaction with WIL. Postplacement perception R2 value is 65%. Acceptable R<sup>2</sup> values depend on the model complexity and the research discipline [27]. Chin and Hock et al. [22, 23] describe results above the cutoffs 0.67, 0.33, and 0.19 to be "substantial," "moderate," and "weak," respectively. The R<sup>2</sup> value for this

Loadings Std dev T statistic P value 2.5% 97.5%

�0.650 0.073 8.901 0.000 �0.784 �0.498

�0.060 0.047 1.279 0.202 �0.126 0.026

study would be of moderate strength or effect.

Figure 3. Structural model.

Table 7.

98

Postplacement

Preplacement

perceptions ! satisfaction

Tourism - Perspectives and Practices

expectations ! satisfaction

Structural model assessment results.

Bootstrapping results for R<sup>2</sup> and R<sup>2</sup> adjusted.

The change in the value of R<sup>2</sup> , when an exogenous construct is omitted from the model, can be used to evaluate whether the omitted construct has a substantive impact on the endogenous constructs [27]. For assessing f <sup>2</sup> values: 0.02, 0.15, and 0.35, respectively, represent small, medium, and large effects [28] of the exogenous latent variable (Table 10).


#### Table 10.

Bootstrapping results for f<sup>2</sup> .

The results indicate that the effect of postplacement perceptions on satisfaction with WIL has a large effect size of 0.73 (>0.35).

Blindfolding utilizes a cross-validation strategy and reports cross-validated communality and cross-validated redundancy for constructs as well as indicators. SmartPLS documentation calls these "predictive accuracy" criteria. Unlike bootstrapping, no standard errors or significance coefficients are calculated. Rather, the purpose is to calculate cross-validated measures of model predictive accuracy (reliability), of which there are four: construct cross-validated redundancy, construct cross-validated communality, indicator cross-validated redundancy, and indicator cross-validated communality [19].

Applicable only to reflectively modeled endogenous factors, Q<sup>2</sup> greater than 0 means that the PLS-SEM model is predictive of the given endogenous variable. However, a Q<sup>2</sup> with a 0 or negative value indicates the model is irrelevant to prediction of the given endogenous factor. Construct cross-validated redundancy will usually be the blindfolding output of greatest interest since it speaks to model fit of the PLS latent variable model [19]. Following [28], 0.02 represents a "small" effect size, 0.15 represents a "medium" effect size, and 0.35 represents a "high" effect size. The predictive relevance is a supplementary assessment, which is recommended since the goodness-of fit (GoF) index is not suitable for model validation as it could not separate the valid and invalid models. Accordingly, Chua Lee Chuan [28] stated that in a researcher model where the Q<sup>2</sup> value(s) is found greater than 0, it is considered that the model has a predictive relevance. The results are presented in Table 11.

The cross-validated redundancy value (Q<sup>2</sup> ) as suggested by Chin [22] is greater than 0 and suggests that the model has predictive relevance. The results indicate that the model has a medium predictive ability with Q<sup>2</sup> = 0.251 (Tables 12 and 13).

The standardized root mean square residual (SRMR) is the difference between the observed correlation and the predicted correlation. It allows assessing the average magnitude of the discrepancies between the observed and expected correlations as an absolute measure of (model) fit criterion. A value less than 0.10 and of 0.08 are considered a good fit [27]. The saturated model is the model that assesses correlation between all constructs. And the estimated model is a model that is based on a total effect scheme and takes the model structure into account. The results indicate that the model is a good fit as SRMR is less than 0.08.


6. Conclusions

Table 12.

Table 13. Model fit.

101

The objective of this study was to examine the relationship between preplacement expectations and postplacement perceptions with satisfaction with WIL for tourism students. The findings of this study indicate that 42.7% of the variance in satisfaction with WIL is explained by preplacement expectations and postplacement perceptions of tourism students toward WIL. The relationship between preplacement expecta-

SRMR 0.064 0.064

).

Saturated model Estimated model

P1 128.000 127.813 0.001 P2 128.000 128.249 0.002 P3 128.000 127.922 0.001 P4 128.000 128.426 0.003 P5 128.000 128.054 0.000 P6 128.000 127.957 0.000 P7 128.000 128.040 0.000 P8 128.000 127.939 0.000 SF1 128.000 104.728 0.182 SF2 128.000 86.571 0.324 SF3 128.000 96.373 0.247

SSO SSE Q2 (=1-SSE/SSO)

Using Partial Least Squares to Measure Tourism Students' Satisfaction with Work-Integrated…

E1 128.000 128.000 E2 128.000 128.000 E3 128.000 128.000 E4 128.000 128.000 E5 128.000 128.000 E6 128.000 128.000 E7 128.000 128.000 E8 128.000 128.000 E9 128.000 128.000 E10 128.000 128.000 E11 128.000 128.000 E12 128.000 128.000 E13 128.000 128.000 E14 128.000 128.000

DOI: http://dx.doi.org/10.5772/intechopen.82048

tions and satisfaction with WIL was, however, not significant, whereas postplacement perceptions is a significant predictor of satisfaction with WIL.

Blindfolding results for indicator cross-validated redundancy (Q<sup>2</sup>

).

Table 11. Construct cross-validated redundancy (Q<sup>2</sup>


Using Partial Least Squares to Measure Tourism Students' Satisfaction with Work-Integrated… DOI: http://dx.doi.org/10.5772/intechopen.82048

#### Table 12.

The results indicate that the effect of postplacement perceptions on satisfaction

Loadings Std dev T statistic P values 2.5% 97.5%

0.736 0.319 2.306 0.022 0.330 1.611

0.006 0.010 0.403 0.687 0.000 0.030

Blindfolding utilizes a cross-validation strategy and reports cross-validated communality and cross-validated redundancy for constructs as well as indicators. SmartPLS documentation calls these "predictive accuracy" criteria. Unlike

bootstrapping, no standard errors or significance coefficients are calculated. Rather, the purpose is to calculate cross-validated measures of model predictive accuracy (reliability), of which there are four: construct cross-validated redundancy, construct cross-validated communality, indicator cross-validated redundancy, and

Applicable only to reflectively modeled endogenous factors, Q<sup>2</sup> greater than 0 means that the PLS-SEM model is predictive of the given endogenous variable. However, a Q<sup>2</sup> with a 0 or negative value indicates the model is irrelevant to prediction of the given endogenous factor. Construct cross-validated redundancy will usually be the blindfolding output of greatest interest since it speaks to model fit of the PLS latent variable model [19]. Following [28], 0.02 represents a "small" effect size, 0.15 represents a "medium" effect size, and 0.35 represents a "high" effect size. The predictive relevance is a supplementary assessment, which is recommended since the goodness-of fit (GoF) index is not suitable for model validation as it could not separate the valid and invalid models. Accordingly, Chua Lee Chuan [28] stated that in a researcher model where the Q<sup>2</sup> value(s) is found greater than 0, it is considered that the model has a predictive relevance. The results

than 0 and suggests that the model has predictive relevance. The results indicate that the model has a medium predictive ability with Q<sup>2</sup> = 0.251 (Tables 12 and 13). The standardized root mean square residual (SRMR) is the difference between the observed correlation and the predicted correlation. It allows assessing the average magnitude of the discrepancies between the observed and expected correlations as an absolute measure of (model) fit criterion. A value less than 0.10 and of 0.08 are considered a good fit [27]. The saturated model is the model that assesses correlation between all constructs. And the estimated model is a model that is based on a total effect scheme and takes the model structure into account. The results

Postplacement perceptions 1024.000 1024.400 �0.000

Satisfaction with WIL 384.000 287.672 0.251

) as suggested by Chin [22] is greater

SSO SSE Q<sup>2</sup> (=1-SSE/SSO)

with WIL has a large effect size of 0.73 (>0.35).

.

Postplacement

Preplacement

Bootstrapping results for f<sup>2</sup>

Table 10.

perceptions ! satisfaction with WIL

Tourism - Perspectives and Practices

expectations ! satisfaction with WIL

indicator cross-validated communality [19].

The cross-validated redundancy value (Q<sup>2</sup>

indicate that the model is a good fit as SRMR is less than 0.08.

Preplacement expectations 1792.000 1792.000

).

are presented in Table 11.

Table 11.

100

Construct cross-validated redundancy (Q<sup>2</sup>

Blindfolding results for indicator cross-validated redundancy (Q<sup>2</sup> ).


Table 13. Model fit.

#### 6. Conclusions

The objective of this study was to examine the relationship between preplacement expectations and postplacement perceptions with satisfaction with WIL for tourism students. The findings of this study indicate that 42.7% of the variance in satisfaction with WIL is explained by preplacement expectations and postplacement perceptions of tourism students toward WIL. The relationship between preplacement expectations and satisfaction with WIL was, however, not significant, whereas postplacement perceptions is a significant predictor of satisfaction with WIL.

The PLS model used in this study was relatively well specified in terms of its reliability. Composite reliability was greater than 0.8, and AVE reflected the average communality for each latent variable in the reflective model with coefficients greater than 0.5. The Fornell-Larcker criterion and the cross-loadings were checked for discriminant validity. According to the Fornell-Larcker criterion, the square root of the AVE for each construct was higher than the construct's highest correlation with any other construct in the model. Cross-loadings for all manifest variables had higher values on their relative latent variable as compared with other constructs. This verified that the manifest variables in each construct represented the assigned latent variable and confirmed discriminant validity of the model. The measurement model was therefore accepted and analysis on the structural model was performed. The R2 values indicated a medium proportion of variance was explained in the model and therefore exhibited potential for practical and theoretical significance. The predictive ability of the model and model fit were both acceptable.

This study provides new insight into tourism students'satisfaction with WIL. Variables identified in previous studies on the expectations and/or perceptions of WIL [9, 11, 13] were included in both the pre- and postplacement questionnaires. When designing the conceptual model, indicators that were confirmed by the preplacement expectations of WIL were payment during WIL [13], offer of a fulltime position [13], the role of the supervisor, and the benefits of WIL [11]. Technical skills and problem-solving skills as identified in previous research [9] as well as coordination between the academic institution and host organization were omitted from the conceptual model due to weak loadings. The overall effect of preplacement expectations was, however, not significant in terms of satisfaction with WIL. Postplacement perceptions confirmed the importance of indicators relating to the organization supervisor and benefits of WIL [11]; however, payment during WIL and the offer of a full-time position were omitted. The overall effect of postplacement perceptions was significant in terms of satisfaction with WIL.

The results from this study may not be generalizable beyond the scope of this study. The geographic location, internship program, and nature of the internship for the students who were surveyed were limited to tourism students at a university of technology in South Africa. Possible future studies could consider the effect of registered tourism qualification on the expectations and perceptions of students and the subsequent relationship with satisfaction.

Author details

Pretoria West, South Africa

\* and Sue Geldenhuys<sup>2</sup>

\*Address all correspondence to: taylortf@tut.ac.za

provided the original work is properly cited.

1 Tshwane University of Technology, Pretoria West, South Africa

2 Department of Tourism Management, Tshwane University of Technology,

Using Partial Least Squares to Measure Tourism Students' Satisfaction with Work-Integrated…

DOI: http://dx.doi.org/10.5772/intechopen.82048

© 2019 The Author(s). Licensee IntechOpen. This chapter is distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/ by/3.0), which permits unrestricted use, distribution, and reproduction in any medium,

Tish Taylor<sup>1</sup>

103

Using Partial Least Squares to Measure Tourism Students' Satisfaction with Work-Integrated… DOI: http://dx.doi.org/10.5772/intechopen.82048

### Author details

The PLS model used in this study was relatively well specified in terms of its reliability. Composite reliability was greater than 0.8, and AVE reflected the average communality for each latent variable in the reflective model with coefficients greater than 0.5. The Fornell-Larcker criterion and the cross-loadings were checked for discriminant validity. According to the Fornell-Larcker criterion, the square root of the AVE for each construct was higher than the construct's highest correlation with any other construct in the model. Cross-loadings for all manifest variables had higher values on their relative latent variable as compared with other constructs. This verified that the manifest variables in each construct represented the assigned latent variable and confirmed discriminant validity of the model. The measurement model was therefore accepted and analysis on the structural model was performed. The R2 values indicated a medium proportion of variance was explained in the model and therefore exhibited potential for practical and theoretical significance.

The predictive ability of the model and model fit were both acceptable.

and the offer of a full-time position were omitted. The overall effect of postplacement perceptions was significant in terms of satisfaction with WIL. The results from this study may not be generalizable beyond the scope of this study. The geographic location, internship program, and nature of the internship for the students who were surveyed were limited to tourism students at a university of technology in South Africa. Possible future studies could consider the effect of registered tourism qualification on the expectations and perceptions of students and

the subsequent relationship with satisfaction.

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102

This study provides new insight into tourism students'satisfaction with WIL. Variables identified in previous studies on the expectations and/or perceptions of WIL [9, 11, 13] were included in both the pre- and postplacement questionnaires. When designing the conceptual model, indicators that were confirmed by the preplacement expectations of WIL were payment during WIL [13], offer of a fulltime position [13], the role of the supervisor, and the benefits of WIL [11]. Technical skills and problem-solving skills as identified in previous research [9] as well as coordination between the academic institution and host organization were omitted from the conceptual model due to weak loadings. The overall effect of preplacement expectations was, however, not significant in terms of satisfaction with WIL. Postplacement perceptions confirmed the importance of indicators relating to the organization supervisor and benefits of WIL [11]; however, payment during WIL

> Tish Taylor<sup>1</sup> \* and Sue Geldenhuys<sup>2</sup>

1 Tshwane University of Technology, Pretoria West, South Africa

2 Department of Tourism Management, Tshwane University of Technology, Pretoria West, South Africa

\*Address all correspondence to: taylortf@tut.ac.za

© 2019 The Author(s). Licensee IntechOpen. This chapter is distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/ by/3.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

### References

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DOI: http://dx.doi.org/10.5772/intechopen.82048

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[15] D'Abate CP, Youndt MA, Wenzel KE. Making the most of an internship: An empirical study of internship satisfaction. Academy of Management Learning & Education. 2009;8(4):527-539

Using Partial Least Squares to Measure Tourism Students' Satisfaction with Work-Integrated… DOI: http://dx.doi.org/10.5772/intechopen.82048

[16] Naeimeh E, Aryati B. Review on "Expectancy Disconfirmation Theory" (EDT) Model in B2C E-Commerce [Internet]. 2018. Available from: https:// seminar.utmspace.edu.my/Jisri/d ownload/F\_FinalPublished/Pub12\_ ExpectancyDisconfirmationTheory\_ inB2C\_eCommerce\_amend.pdf [Accessed: February 7, 2018]

References

[1] Haddara M, Skanes H. A reflection on cooperative education: From experience to experiential learning. Asia-Pacific Journal of Cooperative

Tourism - Perspectives and Practices

perceptions of the effectiveness of their internship experiences in the hospitality industry in Korea. Asia Pacific Journal of Tourism Research; 2007;3(1):37-44

[9] Lam T, Ching L. An exploratory study of an internship program: The case of Hong Kong students. Hospital Management. 2007;26:336-351

[10] Ross LE, Elechi OO. Student attitudes towards internship

[11] Zopiatis A, Theocharous Al. Revisiting hospitality internship

Education. 2013;13(2013):33-46

tourism industries. Hospital Management. 2001;20:311-323

[12] Kelley-Patterson D, George C. Securing graduate commitment: An exploration of the compartitive expectations of placement students, graduate recruits and human resource managers within hospitality, leisure and

2002;13(2):297-312

experiences: From theory to practice. Journal of Criminal Justice Education.

practices: A holistic investigation. Journal of Hospitality, Leisure, Sport & Tourism

[13] Dommeyer CJ, Gross BL, Ackerman DS. An exploratory investigation of college students' views of marketing internships. Journal of Education for Business. 2016;91(8):412-419

[14] Narayanan VK, Olk PM, Fukami CV. Determinants of internship effectiveness: An exploratory model. Academy of Management Learning and Education. 2010;9(1):61-80. DOI:

[15] D'Abate CP, Youndt MA, Wenzel KE. Making the most of an internship: An empirical study of internship satisfaction. Academy of Management Learning &

Education. 2009;8(4):527-539

10.5465/amle.9.1.zqr

Education; 2007;8(1):67-76

[2] Atkinson L, Rizzetti J, Smith S. Online Resources for Work Integrated Learning: A Case Study in Re-usability and Flexibility. Available from: http:// citeseerx.ist.psu.edu/viewdoc/download? doi=10.1.1.465.7359&rep=rep1&type= pdf [Accessed: February 20, 2018]

[3] Smith C. Evaluating the quality of work-integrated learning curricula: A comprehensive framework. Higher Education Research & Development;

[4] Subramaniam N, Freudenberg B. Preparing accounting students for success in the professional environment: Enhancing self-efficacy through a work integrated learning program. Asia-Pacific Journal of Cooperative Education; 2007;8(1):77-92

[5] Abeysekera I. Issues relating to designing a work-integrated learning (WIL) program in an undergraduate accounting degree program and its implications for the curriculum. Asia-

Pacific Journal of Cooperative Education. 2006;7(1):7-15

Education; 2010

ET-04-2015-0027

104

[6] Council on Higher Education (CHE). Universities of Technology—Deepening the Debate. Pretoria: Council of Higher

[7] Rothman M, Sisman R. Internship impact on career consideration among business students. Education + Training; 2016;58(9):1003-1013. DOI: 10.1108/

[8] Ju J, Emenheiser DA, Clayton HR, Reynolds JS. Korean students'

2012;31(2):247-262

[17] Taylor T, Geldenhuys S. A baseline study of the gaps IN work-integrated tourism learning: Student expectations and perceptions. African Journal of Hospitality, Tourism and Leisure. 2018;7(1):1-12. ISSN: 2223-814X. https://www.ajhtl.com/uploads/7/1/6/3/ 7163688/article\_19\_vol\_7\_\_1\_\_2018.pdf

[18] Taylor T, Geldenhuys S. Tourism students' experience with workintegrated learning. African Journal of Hospitality, Tourism and Leisure. 2018; 7(2):1-18. ISSN: 2223-814X. https:// www.ajhtl.com/uploads/7/1/6/3/ 7163688/article\_47\_7\_2\_\_2018.pdf

[19] David G. Partial least squares (PLS-SEM). Garson and Statistical Associates Publishing. 2016. p. 1-25

[20] Henseler J. On the convergence of the partial least squares path modeling algorithm. Computational Statistics. 2010;25:107-120 https://ris.utwente. nl/ws/files/6529124/2010\_CoSt\_ Henseler.pdf

[21] Asgari A. Introduction to Structural Equation Modeling Partial Least Sqaures (SEM-PLS). 2016. Available at: https://www.slideshare.net/pallobb y/introduction-to-structural-equa tion-modeling-partial-least-sqaures-se mpls-61043221 [Accessed: September 20, 2018]

[22] Chin WW. The partial least squares approach for structural equation modeling. In: Marcoulides GA, editor. Methodology for Business and

Management. Modern Methods for Business Research. Mahwah, NJ, US: Lawrence Erlbaum Associates Publishers; 1998. pp. 295-336

[23] Hock C, Ringle CM, Sarstedt M. Management of multi-purpose stadiums: Importance and performance measurement of service interfaces. International Journal of Services Technology and Management. 2010;14 (2):188-207. (Available from: https:// www.researchgate.net/publication/ 283205203\_Importance-Performance\_ Matrix\_Analysis\_of\_the\_Factors\_ Influencing\_International\_Students'\_ Psychological\_and\_Sociocultural\_ Adaptations\_Using\_SmartPLS [Accessed: October 8, 2018]

[24] Memon AH, Rahman IA. SEM-PLS analysis of inhibiting factors of cost performance for large construction projects in Malaysia: Perspective of clients and consultants. The Scientific World Journal. 2014;2014. Article ID 165158, 9 p. DOI: 10.1155/ 2014/165158

[25] Hulland J. Use of partial least squares (PLS) in strategic management research: A review of four recent studies. Strategic Management Journal. 1999;20(2):195-204

[26] Henseler J, Ringle CM, Sarstedt M. Using partial least squares path modeling in advertising research: Basic concepts and recent issues. In: Okazaki S. Editor. Handbook of research on international advertising, Edward Elgar; 2012. pp. 252-276

[27] Hair JF Jr, Sarstedt M, Hopkins L, Kuppelwieser VG. Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review. 2014;26(2):106-121. DOI: 10.1108/EBR-10-2013-0128

[28] Chuan CL. Jabatan Penyelidikan. Sample Size Estimation Using Krejcie and Morgan and Cohen Statistical Power Analysis: A Comparison. Available from: http://www.ipbl.edu. my/portal/penyelidikan/jurnalpapers/ jurnal2006/chua06.pdf [Accessed: October 5, 2018]

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October 5, 2018]

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### *Edited by Şenay Sabah*

Tourism is an important phenomenon of today's global world and is regarded as the world's biggest industry. As a concept, tourism inspires attention from different scientific areas and can be considered within an interdisciplinary context. Due to its multidisciplinary, multidimensional, and multimethod character, tourism is an area ripe for study. This book is a modest try for that end. The chapters are written from economic, managerial, marketing, and educational perspectives, using different frameworks and methodologies.

Published in London, UK © 2019 IntechOpen © Beto Galetto / iStock

Tourism - Perspectives and Practices

Tourism

Perspectives and Practices

*Edited by Şenay Sabah*