**Abstract**

Fruits are an important component of our diet. Postharvest quality retention during supply chain management is a major concern and has become a priority of today's world. Owing to this, food security is a big challenge and, to mitigate this nutritional, security is a major task. The existing technologies have brought about several desirable changes in logistics of postharvest handling of fruits. As the trend has been changing, people are moving away from synthetic treatment agents; thus, these have been replaced with eco-friendly products. Since the last few years, introduction of some environmental and consumer friendly approaches like brassinosteroids, methyl jasmonates, oxalic acid, salicylic acid, edible coatings, biocontrol agents, irradiation, and cold plasma techniques has made this line more interesting across the globe. These agents work effectively and better over traditional synthetic chemicals. Application of these formulations has been found to be better to retain the quality and fresh like appearance during storage of fruits during supply chain and storage. Thus, there is urgent need to develop some novel technologies for better establishment of fruit growing industries and their maximum retention of quality. The use of these in an integrated manner could be a better way to minimize this huge loss and maximize the quality.

**Keywords:** postharvest quality, respiration, fruits, novel hormones, edible coatings, enzymes
