**2.3 Gellerupparken: The area's many strengths—The budding potentials**

Approximately 7000 people live in Gellerupparken alone and approximately 20,000 in the whole of Aarhus West, which corresponds to a medium-sized Danish city [23]. In cities of this population size, there are far more shops, education, entertainment and entertainment than in western Aarhus, and it is, therefore, reasonable to assume that there will be more urban-like activities in this area. Such development should not be seen as an attempt to compete with Aarhus, but the offers and activities in the Gellerupparken must represent a new and exciting addition to Aarhus. Gellerupparken must utilize its strength by being one of Denmark's largest multiethnic boroughs, and this distinctive character must be exploited and made a landmark. Among immigrants and refugees in general, there is a great desire to establish themselves as independent entrepreneurs, which is also the case in Gellerupparken, where there has been a surprisingly large amount of courage and creativity in terms of entrepreneurship. There is also a tendency for entrepreneurs in Gellerupparken and the surrounding area to start spreading across several business areas so that businesses other than pizzerias and green merchants are also established. It has also been proven that a strength of this area is its different ethnic background than Danish, which can facilitate beneficial collaborations with suppliers in the country of origin.

**Figure 2.** *Gellerupparken design, directions, functions, and scale.*
