*– Why design and build something that will not solve the problem without creating bigger problems?*

The designer is looking for the optimal shape of each element, taking into account how it depends on the work function (purpose) of the product and its relationships with the person. Design is a special product of specific, abstract, and, at the same time, imaginative thinking. It is also created based on fundamental knowledge: philosophy, esthetics, anthropology, the foundations of visual literacy, and psychology. It involves the study of engineering, technology, ergonomics, ecology and system design, etc. The professional activity of the designer, both developing on social grounds and based on the natural qualities of a person (esthetic, emotional and intellectual), established the role and place of design in public life. The meaning of designing is to become a unique, powerful, and effective means of influencing the esthetic and the ennobled activity of society. Thus, the design is a rather specific and significant sphere of activities of people, which by its nature is as human as, say, education, science, and healthcare. Design functions are not only the creation of appropriate products but also advisory, methodological, and coordinating; the design is a special branch of people's life. The functions, structure, place, the role of design, as well as its evolution are not sufficiently studied in philosophical and cultural literature, in which the appeal to these topics is only partial. To date, there is not even a generally accepted definition of the phenomenon of "design" [9]. Moreover, meanwhile, this phenomenon causes increased practical and theoretical interest in our society. Today the contemporary cities are marked by invisible borders, which delimit areas and "territories," separating the inhabitants. This social fragmentation is best reflected in the way resources are distributed,

opportunities for a good life and even urban space—often unequal distribution benefiting certain socioeconomic categories, living in certain "territories," and disadvantaging others living in separate "territories." For example, certain areas of a city can be taken care of, with large spaces, well-maintained parks and gardens, and with quality residential areas, while other areas are characterized by poverty, poor housing, poor public services, lack of access to recreational and cultural facilities, decay, reduced investments in public infrastructure, and unequal opportunities and freedoms. Usually, economic and social exclusion leads to cultural and political exclusion. In a divided sense, inequalities are exacerbated, which contributes to stratifying the population into social categories marked by social segregation; the poor, along with immigrants and other individuals lacking social esteem or "undesirables," are usually part of the same category. The increasing role of modern design is associated with the growth of global problems, and its tasks depend on solving environmental, esthetic, and humanistic problems of culture. In general, the design is not only a graphic and decorative activity; in many areas of management and economy, especially where research is carried out, specialists—engineers, designers, and technologists—are always faced with the need to draw. The ability to draw and the related ability to feel the harmony of the world open up new possibilities. A design product has a positive impact on the general social atmosphere; it forms an esthetic taste, inspires people, raises their working capacity, creates conditions for productive and creative activity, increases respect for the immediate environment of human existence, and makes it more human. By urban design process, human being becomes a part of an innovative study environment with project-oriented teaching in a creative and idea-developing community, and we go the step further in collaboration with different companies. We also go on study trips across the years in the field of study, and you come from an internship abroad, where you are linked to a small company.
