*Edited by Matthew Reyes*

This Edited Volume "Consumer Behavior and Marketing" is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of psychology. The book comprises single chapters authored by various researchers and edited by an expert active in the research area. All chapters are complete in itself but united under a common research study topic. This publication aims at providing a thorough overview of the latest research efforts by international authors and open new possible research paths for further novel developments.

ISBN 978-1-78923-855-6

Consumer Behavior and Marketing

Published in London, UK © 2020 IntechOpen © Shubhashish5 / iStock

## Consumer Behavior and Marketing

*Edited by Matthew Reyes*

## Consumer Behavior and Marketing

*Edited by Matthew Reyes*

Published in London, United Kingdom

### *Supporting open minds since 2005*

Consumer Behavior and Marketing http://dx.doi.org/10.5772/intechopen.77647 Edited by Matthew Reyes

#### Contributors

Abigail Chivandi, Mammo Muchie, Michael Olorunjuwon Samuel, Farruh Kushnazarov, Urška Starc Peceny, Simon Mokorel, Vesna Kuralt, Jurij Urbančič, Tomi Ilijas, Alireza Ziaei-Bideh, Mahsa Namakshenas-Jahromi, Umut Ayman, Anıl Kemal Kaya, İpek Halim, Zul Ariff Abdul Latiff, Marlene Amorim, Mario Rodrigues, Nazri Nordin, Mohamed Azmi Ahmad Hassali, Matthew Dingee

#### © The Editor(s) and the Author(s) 2020

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Individual chapters of this publication are distributed under the terms of the Creative Commons Attribution 3.0 Unported License which permits commercial use, distribution and reproduction of the individual chapters, provided the original author(s) and source publication are appropriately acknowledged. If so indicated, certain images may not be included under the Creative Commons license. In such cases users will need to obtain permission from the license holder to reproduce the material. More details and guidelines concerning content reuse and adaptation can be found at http://www.intechopen.com/copyright-policy.html.

#### Notice

Statements and opinions expressed in the chapters are these of the individual contributors and not necessarily those of the editors or publisher. No responsibility is accepted for the accuracy of information contained in the published chapters. The publisher assumes no responsibility for any damage or injury to persons or property arising out of the use of any materials, instructions, methods or ideas contained in the book.

First published in London, United Kingdom, 2020 by IntechOpen IntechOpen is the global imprint of INTECHOPEN LIMITED, registered in England and Wales, registration number: 11086078, 7th floor, 10 Lower Thames Street, London, EC3R 6AF, United Kingdom Printed in Croatia

British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library

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Consumer Behavior and Marketing Edited by Matthew Reyes p. cm. Print ISBN 978-1-78923-855-6 Online ISBN 978-1-78923-856-3 eBook (PDF) ISBN 978-1-78985-468-8
