**Abstract**

The article presents the full funnel recruitment model as an alternative to simplistic recruitment models founded only on widening international prospect intake as a means of increasing the recruitment of new students. While increased prospect intake will often increase enrollment outflow, constriction at any point in the funnel holds the potential to negate efforts to increase the number of new international students. The full funnel enrollment management model highlights the importance of maintaining all portions of the intake funnel to ensure the smooth transition of international prospects from initial contact to successful matriculation. Five strategies compose the heart of full funnel enrollment management: (1) outreach, (2) application, (3) advisement, (4) registration and (5) engagement. Each component of the full funnel enrollment management model is examined in detail.

**Keywords:** full funnel, enrollment, management, international, recruitment
