**9. Conclusion**

With technology advancing by the minute and newer apps surfacing online, social media has an immediate effect on beauty. Due to the ever changing body images depicted online, individuals are turning to social media handles for acceptance and support. The selfie culture has brought about a positive and negative change in how individuals perceive themselves. While most research today focuses on the negative impacts of social media on beauty, more interest should be laid on body positivity and using social media as a medium for self-acceptance whether beautified or not.
