**Abstract**

This chapter discusses the impact of natural beauty on the human consciousness and the ability to be creative. The stages of formation and the sequence of the abilities that allow for the emergence of a creative life path and the development of inventiveness are described. A vision of how the sense of beauty develops in the childhood period, as well as how this feeling affects the ability to be inventive in various ways, is discussed. The relationship between the sense of beauty and such human properties as contemplation, observation, and ingenuity is defined. An analysis is made of what impacts our ability to see beauty. Some ideas about how structural changes in technology influence a person's technical environment and his ability to see natural beauty are provided as well.

**Keywords:** nature, beauty, creativity, contemplation, observation, ingenuity, technology
