**5.2 Model of a sustainability-oriented KM system**

**Figure 1** demonstrates the theoretical relationships inferred by the findings of this research. Sustainability principles informed the activities of the entire organisation, with technology and knowledge infrastructure providing the framework within which the firms sustainability operations could function. The principles and infrastructure then supported and enabled the acquisition, conversion, and

**Figure 1.** *Theoretical sustainability-oriented knowledge management system.*

application of sustainability knowledge. Two feedback loops were formed between the acquisition and application functions, and the sustainability principles being cultivated through the sample firms' organisational culture. Over time, these loops are likely to reinforce the effectiveness of the KM system, building a solid base of knowledge that further informs strategic decision-making.
