*2.2.4 Knowledge conversion*

Knowledge conversion refers to the process by which knowledge (at this point already acquired, stored and shared) is made useful to the firm by the conversion of tacit knowledge to explicit knowledge (i.e., available for those who need it or can use it more effectively) [30]. Cho and Korte [28] note that in small firms, this knowledge conversion often happens through casual dialogue and exchange, and [36] demonstrates that often in this process new knowledge or innovative capacity is generated. Cho and Korte [28] emphasise that the need for knowledge conversion to be conducted systematically and deliberately in large firms due to the inherent complexity in that context. Technological support is required for the management of knowledge in these more complex contexts, through the use of information databases, document management systems, and instant messenger communication channels [28].
