Contents



Preface

When talking about the concept of "management", we must not forget about such an important area of application as the public sector. Historically, the management staff of state-level institutions and enterprises solved the most complex and largescale tasks. That is why the existence and development of the public sector formed the basis of what is now commonly understood by the word "management". Most often, the meaning of this term is defined as management and leadership skills. Of course, the principles of management in the public sphere and commerce are

The modern word "crisis" comes from the Latin *crisis*, meaning a crucial situation or turning point. In medicine, the term "crisis" still retains this meaning and denotes a sharp deterioration of the patient's condition, which may be followed by recovery

In turn, crisis came from the ancient Greek 'κρίσις' (krisiz), which means decision or choice and has etymological origin from the verb 'κρίνω' (crino) - to decide, which was used in ancient judicial practice to refer to the actions of the trial, including sentencing. Later, the noun 'κρίσις' received additional meanings such as outcome (battle), dispute, contest, and even interpretation (dream), but no

The term "crisis management" first appeared in press after the military-political conflict between the Soviet Union and the United States in 1962 (the so-called "Caribbean or Cuban crisis"). The essence of the crisis was that the Soviet Union began to deploy medium-range missiles in Cuba that could threaten the security of the entire United States. In turn, the US government, in an effort to prevent this threat from being realized, established a naval blockade of Cuba and stated that all Soviet ships that are sent to Cuba will be searched, and ships with missiles will be stopped and, if necessary, sunk. In response, the Soviet Union declared that an attack on at least one Soviet ship would be the beginning of World War III. To make recommendations on how to get out of this extremely dangerous situation without compromising the national security of the United States, the President of the United States, J. Kennedy created a special group led by his brother R. Kennedy. After several days of round-the-clock discussions and consultations, the Kennedy group was able to develop proposals that were acceptable to both the United States and the USSR. The conflict was over, and the activities of the R. Kennedy group

The term "crisis management" was applied to business only after the publication of the monograph "Crisis Management: Planning for the Inevitable" by Steven Fink in 1986. Since then, this term has turned from a journalistic cliche into a scientific concept, and its concept, theory, and methodology have been further developed.

It is the turning point in the meaning of the word "crisis" that indicates the possibility of changing the situation by making decisions that contribute to changing the vector of development of events from destruction to recovery and further development.

different, but they have a lot in common.

from the disease or death.

negative meaning was given.

were called "crisis management".
