*Towards Agility and Speed in Enriched UX Evaluation Projects DOI: http://dx.doi.org/10.5772/intechopen.89762*

**Case**

**88**

**Objective**

**Objective**

 **Level of**

**Experimental**

 **design**

**Maturity**

**Measures\***

**Time spent**

 **Level of**

**Number of**

**Sample**

 **Testing**

**Magnitude**

**time**

**of the** **report**

**difficulty**

**participants**

**(1**

**—easy**

**to 5**

**—**

**difficult)**

**of the** **stimuli**

**difficulty**

**(condition**

 **= version**

**(1**

**—easy**

**of the product)**

> **to 5**

**—**

**(task =** 

**assignment)**

**(prototype**

**or final** **product)**

Prototype

 A&Cl

14 days of preparation

5

 12

Millennial

1 hour

1

*Human 4.0 - From Biology to Cybernetic*

presentation

57-page

report

–

*E*

2 days of data collection

(testing)

A (EDA) & A

(EKG)

3 days of analysis

KPI

PI (SUS)

N&I

A&Cl

7 days of preparation

3.5

Millennial

1

presentation

41-page

report

–

*E*

3 days of data collection

> A (EDA)

(testing)

KPI

2 days of analysis

> PI (SUS)

N&I

A&Cl

7 days of preparation

2.5

Millennial

1

presentation

50-page

report

–

*E*

3 days of data collection

> A (EDA)

(testing)

KPI

2 days of analysis

> PI (SUS) & PI

(SAM)

N&I

A&Cl

7 days of preparation

2

Millennial

1

presentation

43-page

report

–

*E*

3 days of data collection

> A (EDA)

(testing)

KPI

2 days of analysis

> PI (Att)

N&I

2

 Analysis of user

3

3 tasks

1 interview

3 surveys

experience of a

mobile app

3

 Analysis of user

3.5

 2 conditions

4 tasks

1 interview

3 surveys

experience in

interaction with

a Chabot versus

forms

4

 Analysis of user

2.5

4 tasks (3 sub-tasks)

1 interview

1 survey

experience in

interaction with

a

transactional

Website

**difficult)**

1

 Analysis of user

5

 3 conditions

3 tasks 1 interview

1 survey

behavior

**Execution**

**Details of the testing**

**Results**


**Case**

**91**

**Objective**

**Objective**

 **Level of**

**Experimental**

 **design**

**Maturity**

**Measures\***

**Time spent**

 **Level of**

**Number of**

**Sample**

 **Testing**

**Magnitude**

**time**

**of the** **report**

**difficulty**

**participants**

**(1**

**—easy**

**to 5**

**—**

**difficult)**

**of the** **stimuli**

**difficulty**

**(condition**

 **= version**

**(1**

**—easy**

**of the product)**

> **to 5**

**—**

**(task =** 

**assignment)**

**(prototype**

**or final** **product)**

**difficult)**

11

 Analysis of user

2.5

4 tasks

A&Cl

7 days of preparation

2.5

Baby

1 hour

1

*DOI: http://dx.doi.org/10.5772/intechopen.89762*

presentation

79-page

report

*Towards Agility and Speed in Enriched UX Evaluation Projects*

boomer –

*E*

3 days of data collection

> A (EDA)

(testing)

KPI

2 days of analysis

> PI (SUS); PI

(Wq) & PI

(Att)

N&I

A&Cl

7 days of preparation

3.5

Gen X

1

presentation

75-page

report

 *software; A = arousal is*

 *PI = psychometric*

 *indices (PI) are*

*E*

3 days of data collection

> A (EDA)

(testing)

KPI

4 days of analysis

> PI (SUS) & PI

(Wq)

N&I

1 interview

3 surveys

experience while

opening a

professional

account on a

smart phone

mobile app

12

 Analysis of user

3

1 task 1 interview

2 surveys

experience

during an online

mortgage

application

process from a

computer

*\**Tools*: A&CL = attention and cognitive load is measured through Pupil and Gaze by a Tobii eye tracker; E = emotions are measured through facial expressions by FaceReader*

*measured through*  *measured through surveys such as the System Usability Scale (SUS), Webqual (Wq) and Attrakdiff (Att), and SAM scale (SAM); NI = customers need (N) and insights (I) are identified through interviews*

*and analyzed with Optimal Workshop.*

**Table 1.** *Twelve case studies and their* 

*methodological*

 *insights.*

*electrodermal*

 *(EDA) and* 

*electroencephalogram*

 *(EKG) data with Biopac instruments;*

 *KPI = key performance*

 *indicators are measured by observation;*

**Execution**

**Details of the testing**

**Results**

*Human 4.0 - From Biology to Cybernetic*



#### **Table 1.**

*Twelve case studies and their methodological insights.*
