**Author details**

Christoph Weiss1 \*, Johannes Keckeis<sup>2</sup> and Manfred Kofler<sup>2</sup>

1 Andrássy University Budapest, Budapest, Hungary

2 Department of Strategic Management, Marketing and Tourism, University of Innsbruck, Innsbruck, Austria

\*Address all correspondence to: christoph.weiss@andrassyuni.eu

© 2019 The Author(s). Licensee IntechOpen. This chapter is distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/ by/3.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

*Qualitative Analysis of Different CRM Evaluation Models DOI: http://dx.doi.org/10.5772/intechopen.89776*
