**Abstract**

Understanding people's values for coastal and freshwater areas is critical for identifying concerns and motivating people to protect water resources and for informing management decisions. Sense of place is a social indicator that captures the relative value that different people hold for specific places. Its use in water quality assessments remains extremely limited but based on lessons from other environmental fields, sense of place offers promise as a tool for measuring an important aspect of the social value of water quality. In this chapter, we propose a quantitative sense-of-place scale and additional qualitative questions which can be used in conjunction with biophysical water quality data and water quality perceptions data to better understand how people's values change with improvements or degradations in water quality.

**Keywords:** sense of place, water quality, social science, cultural ecosystem services
