**Abstract**

Modern society is characterized by the desire for information saturation. The range of cultural and historical material from which art history excursions are drawn is truly boundless. Meanwhile, if we compare the number of excursions with all their well-thought-out structure, excursions of an art criticism will undoubtedly turn out to be a clear minority. In the fields of the excursion scenario, there are sometimes question marks left by the tourists. Art objects have their own criteria, specifics and features. To understand them and to comprehend them at the scientific and theoretical level is an actual task for art critics and critics themselves. This chapter highlights the problems of modern excursion work as a form of communication, which is a special system, the important elements of which are the author's text, closely associated with the art criticism and the display of works of art in museums and in open spaces.

**Keywords:** guide, art object, visual material, art criticism analysis, methods of updating information, museum collections, storage units, demonstration method, complex display, diachronic and synchronous approaches
