*1.3.1. Core product*

The core product constitutes the unique selling propositions of the product or service. It connotes the key benefits that a customer is looking for in a given product. Core product provides satisfaction to the customer, thereby becoming the main reason for producing and buying the product. It is an intangible attribute that is built in the product. For example, the core of a robot is performance through artificial intelligence; that of aspirin is pain relief, while the core of a school is imparting knowledge.

### *1.3.2. Tangible product*

This is a product component that can be seen, touched, and identified. In most cases, it is the tangible product that makes the core product tangible and ready for repeated purchases, especially packaging, brand names, marks, or symbol and distinctive coloring. For example, the colors of Chelsea and Manchester football clubs of England are blue and red, respectively.

#### *1.3.3. Augmented product*

This is the support package that completes a total product offering such as after-sales service, warranty, delivery, and installation. At this level, the marketer prepares an augmented product that seeks to exceed customer expectations. For example, the hotel can include remotecontrolled TV, 24/7 free Wi-Fi internet service, fresh flower, room service, and prompt check-in and checkout.
