**2. New product development**

Product managers only manage the brands produced and introduced into the market. This goes to show that a company has to first develop a product or follow any legal means to acquire a product in order to sell it to the target market. For this reason, it may not be out of place if we appraise the ways through which a company obtains a product. A company can use any of the following ways to get a product, among others.


Out of the aforementioned ways of obtaining a new product, the main focus of this section is to discuss the process involved in developing a new product by a company.
