**Dala Foods Nigeria Limited: Effective Product Development and Management in Foods Processing (Agribusiness) Firm**

#### **Introduction**

"Dala Foods Nigeria limited is a resilient indigenous food processing company which was incorporated in 1979 and started operation in 1980. Its proactive product development strategy enables it to introduce and manage five unique brands of instant food drinks namely Dala city tea, instant *Kunu*, Diet *Kunu*, dried *Fura*, and *Bisk i* (local couscous). It is this innovative drive that made DALA to be recognized both locally and internationally through many awards that the company won for itself and the country. The fact that the company was and is still able to survive and prosper in the hard business environment of Nigeria shows that agribusinesses have something to learn from this indefatigable company hence the case study.
