Meet the editors

Marta Silvera-Roig holds a PhD with European Honours in Cognitive Sciences from the University of Las Palmas de Gran Canaria. She is currently an assistant professor in the Department of English Studies at Complutense University of Madrid, and a member of the research groups Studies on Intermediality and Intercultural Mediation (SIIM-UCM) and Biopoetics, Cognitive Semiotics and Neuroesthetics (IUIBS-ULPGC). Her academic

interests revolve around the new cognitive studies in neuroesthetics, semiotics, and narratology. In particular, her research is based on investigating the importance of affective neuroscience in the invisible and visible mechanisms of human creativity. For information on her activities and publications, please visit https://www.ucm.es/ siim/marta-silvera-roig.

Asunción López-Varela Azcárate is Professor at Universidad Complutense de Madrid. Her research interests are comparative literature, cultural and education studies, and cognitive and intermedial semiotics. In 2007 she established the Research Program Studies on Intermediality and Intercultural Mediation (SIIM), which has received funding from various sources for several projects. She is an external evaluator in various research pro-

grams of the European Commission and other national agencies (the Netherlands Organisation for Scientific Research (NWO) and the German Academic Exchange Service (DAAD), etc.). She is also editor in several journals in her research areas. She has served as President of the European Society of Comparative Literature and Deputy Head of the English Department at Complutense. For information on her activities and publications, please visit https://www.ucm.es/siim/asun-lopez-varela.

Contents

*The Crying of Lot 49 by Marta Silvera-Roig*

*by Edna Andrews*

*by Ted Gemberling*

*by Gabriel Francescoli*

**Preface XI**

**Chapter 1 1**

**Chapter 2 13**

**Chapter 3 27**

**Chapter 4 37**

**Chapter 5 51**

**Chapter 6 67**

**Chapter 7 89**

**Chapter 8 105**

Cognitive Semiotics and Conceptual Blend: A Case Study from

'Evolutionary Stories': Narratives as Evolutionary Tools to Describe and Analyse Animal Behaviour and Animal Signals

Assessment of Perception of Physical Environment in the Context

*by Berna Leticia Valle Canales and Julio César Chavarría Hernandez*

The Biolinguistic Instantiation: Form to Meaning in Brain/Syllable

Sources of Computer Metaphors for Visualization and

Semiotic Principles in Cognitive Neuroscience

Analog, Embodiment, and Freedom

of Cognitive Maps and Experiences *by Orkun Alptekin and Hasan Unver*

Semiotic Architecture of Viral Data

Human-Computer Interaction *by Vladimir L. Averbukh*

Interactions *by Noury Bakrim*
