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## Meet the editor

Sílvio Brito holds a degree in Human Resource Management and Work Psychology from ISLA (Higher Institute of Administration and Languages, University of Lisbon), a master's degree in Management (Organizational Behavior) from the Universidade Lusíada, and a PhD in Psychology from the University of Extremadura, Spain. He is a scientific editor for IntechOpen publishing and a member of the Portuguese Society of Psychol-

ogy and the International Association of Educational Psychology for Children, Youth, Elderly, and Disabled people (INFAD) in Spain. He is also a researcher at the Psyche-EX Research Center of the University of Extremadura. He was a member of the scientific committee of the First International Congress of Entrepreneurs of the University of Salamanca, and is a collaborator for its summer school in the Chair of Entrepreneurs. He was the Vice-President of the Association for Training, Research and Development of Entrepreneurship Behavior in the School of Management at the Polytechnic Institute of Tomar, and was a DoinGlobal collaborator in entrepreneurship. He has been a member of doctoral and master jury commissions in Portugal (IPL, IPS, IPT, ISLA) and abroad (USAL, UNEX), and has supervised various research programs, projects, and internships. He has authored several scientific publications, both national and foreign, in the area of human resources and psychology, namely in the area of entrepreneurship. He is a collaborating member of the journals *Current Psychology* and *Personnel Psychology*. He collaborated in a project to read the scientific blog "Empreender." He was an advisor to the Directorate of the Cooperativa de Ensino Universidade Lusíada, CRL (current Minerva Foundation), Trainer of the CNAF/GUÈRIN Training Center, and Human Resources Technician for the Central Mutual Agricultural Credit Fund.

Contents

**Section 1**

*by Sílvio Manuel da Rocha Brito*

*by Luigi Nasta and Luca Pirolo*

*by Ikenna Emmanuel Onwuegbuna*

*by Neta Kela-Madar and Itai Kela*

Crowdsourcing in the Fashion Industry

*by Wesley Carpenter*

*by Margarida Romero*

**Section 2**

*by Teboho Pitso*

**Section 3**

**Preface III**

Creativity in Humans **1**

**Chapter 1 3**

**Chapter 2 11**

**Chapter 3 25**

**Chapter 4 43**

Creativity in Machines **53**

**Chapter 5 55**

Creativity and Human - Machine Collaborations **79**

**Chapter 6 81**

**Chapter 7 89**

Shared Futures: An Exploration of the Collaborative Potential of Intelligent

Introductory Chapter: Super Creativity—Mind, Men, and Machine

The Aha! Moment: The Science Behind Creative Insights

From Individual Creativity to Team-Based Creativity

Machines and Human Ingenuity in Cocreating Value

Diginalysis: The Man-Machine Collaboration in Music Analysis

The Machine-Human Collaboration in Healthcare Innovation

### Contents


Preface

*Toward Super-Creativity - Improving Creativity in Humans, Machines,* 

personality.

*and Human–Machine Collaborations* is organized into three sections. In the first section, we focus on the creativity of humans and the related cognitive principles and tools that people must have when they make decisions and solve problems. In addition, we tackle how to increase creative mind skills and develop lateral knowledge at work and in society, as well as how to reconcile creativity and individual

In the second section, we focus on the creativity of machines and their ubiquity and influence in different areas. We discuss foundations and theories, the role of machines in human tasks and skills development, and provide insights into artificial

intelligence and digital devices and their consequences on human behaviour.

In the third section, we view a practical and theoretical approach to human interaction with machines to create economic, health, social and political benefits,

> **Silvio Manuel Brito** Senior Teacher,

> > Tomar, Portugal

Professor of Creativity,

Polytechnic Institute of Tomar,

promoting innovation in change and the wellbeing of societies.
