**5.2 Advertising media in Chile**

 The main advertising media are, in order of popularity, television, newspapers, radio, specialized magazines and billboards. Direct marketing is not usually very successful in Chile. The enormous importance that the Internet has received as a means of advertising and marketing all types of products in Chile, principally food and consumer goods, should be noted. With regard to industrial inputs, the introduction of new products must be carried out through specialized means and provide ample technical information [35].
