**3. Planning of social marketing interventions**

A health intervention defined as: "Any health-related measure taken to improve the health of an individual or a community; this may involve diagnosing, preventing, treating, and managing disease conditions, injury, or disability" [6]. In practice, understanding the key components of social marketing is not sufficient and we need to use social marketing planning models. Some of these models are the Social Marketing Assessment and Response Tool (SMART) model of Neiger & Thackeray (1998), Andreasen's model (1995), a framework suggested by Walsh, Rudd, Moeykens, and Moloney [15], and Weinreich's model (1999) [12]. All of them have practical phases and researchers can design the intervention step by step. The SMART model is a social marketing planning model developed by Neiger in 1998 and is applied to some researches in the health field [13, 14]. This model has seven phases as below:
