**Acknowledgements**

Accordingly, other-centered or audience-centered HMD highly regards the various channels

Communication delivers messages through verbal and non-verbal means. In healthcare, there are many types of messages between providers and consumers, which is an intangible form of HMD as a medium of communication. In the role, HMD is understood as an expansion of universal communicability [6, 10, 22] and plays an important role in social communication [6, 10, 24, 25, 59]. HMD can be expanded to include a new, shared esthetic sensitivity that

Studies introduced in the *Bulletin*, which is published by the World Health Organization, have reported that communication is a complex social process but contributes to health outcomes (i.e., a major change in health behaviors) [60]. The Institute of Medicine calls upon educators in healthcare for the efficient delivery of patient-centered care through communication [14–17]. In nursing, Carper [61] has advanced four fundamental patterns of knowing; one of these, esthetic knowledge that is often called the *art of nursing*, is subjective and intuitionbased. It calls for appreciating the unique qualities of individual patients as well as responding with compassion to facilitate the therapeutic and or healing process for better health

In this chapter, to introduce the new concept of HMD, the convergence approach based on philosophical underpinnings and theoretical frameworks was emphasized. The core of HMD should be the understanding of the other within oneself, which can be actualized through the convergence approach regarding healthcare, design, and communication. Therefore, HMD assumes a mediatory, communicative role in the society, facilitating the therapeutic and or healing process through social communication for problem solving that originates in the discipline of design. One way to actualize design is to have a shared metaphor and understand

In the study, most of the studies in health communication have focused on the development of quality messages reflecting evidence about health behavior [63]. Communication in healthcare should have explicit aims, and at the same time, HMD should be actualized in the process of planning and developing interventions according to diverse populations or various situations. To carefully construct messages and adequately expose the messages, the underlying conceptual frameworks and models should be posed. The convergence approach based on philosophical and theoretical perspectives can give a direction for future research. However, because in this study only the theoretical phase of the conceptual framework was discussed, the remaining phases such as the fieldwork phase and the final analytical phase

Considering that HMD theoretically falls within the scope of the health information context where it exists in the form of meaning, rhythmicity, and co-transcendence, future research

for communication that makes access to healthcare service consistent [44, 58].

*beauty* can be communicated as a social medium [5, 8, 22, 23].

**5. Conclusion**

34 Selected Issues in Global Health Communications

outcomes.

the others' feeling [62].

should be further studied.

The initial work of this study was presented at the International Association of Societies of Design Research 2015, Brisbane, Australia. The travel was fully supported by the National Research Foundation (NRF) of Korea Grant (NRF-2014S1A5B8044097) funded by the Korean Government, Korea. To further define and utilize social communication in healthcare, this study has been continuously developed by the support of Provost's Grant for Multidisciplinary Research (2018–2019) funded by Rutgers, The State University of New Jersey—Camden, USA, as well as the NRF of Korea Grant (NRF-2017S1A5B8066096).
