**3.1. Phase 1: Preliminary planning**

Preliminary planning includes identification of the intended health problem, developing the goals, preparing the evaluation plan, and estimating the program costs. Like other programs, the first step is determining the health problems and selecting the prioritized ones. To get ready, behavioral aspects of the intended health problem were considered and the target health behavior was determined. According to this health behavior, we set the program goals. Evaluation planning, or determining measures of success, would include identifying and comparing measures before and after the intervention. Social marketers must estimate the monetary and nonmonetary costs and try to provide them. Remember that social marketing programs are usually expensive interventions and advocacy with decision-makers is required.
