**Proposed solutions**:

**4.** Organ donation is not giving life, it is sharing life.

52 Organ Donation and Transplantation - Current Status and Future Challenges

*2.1.2. The message has not been effectively transmitted*

tion and the myths most commonly perpetuated as:

**2.** Transference of personality traits from donor to recipient.

**5.** Organ allocation systems, which allow celebrities to get transplants first.

**1.** Premature declaration of death.

**3.** Criminal black market for organs.

**4.** Corruption in the medical community.

monotheistic religions.

tion and donation.

non-spectators.

society [29].

current world citizen.

donation and transplantation.

**5.** Throughout our lives we are all potential organ and tissue recipients.

Successful implementation of these ideas requires acknowledgment by state health and education institutions, scientific societies, organ sharing organizations and representatives of

Undoubtedly, a scientifically programmed and continuously disseminated MEDIA campaign will have an important influence on the improvement of social behavior toward transplanta-

Nevertheless, on the other hand, the MEDIA can transmit prejudicial and negative informa-

A recent study has shown that mass media can generate a conflicting image of organ donation. The inadequate information is responsible for a negative attitude on the part of many potential donors. Investigations on the effects of MEDIA on donation have shown that when people are not in favor, they often mention the negative effect of television programs [28]. The myths transmitted were more believed by the viewers, than by those who did not see these programs. The same phenomenon occurred regarding the donation between spectators and

Although these are not the only myths that the general public believes to be true, the media is a powerful support for them. A well-programmed and persistently disseminated media campaign might have an important influence on improving society's knowledge of organ

It has been proposed that the ability of the press to correct negative misinformation might be fundamentally improved with the collaboration between specialists in transplants and journalists in the drafting of news or recommendations on donation and transplantation to

The decision of an organ donor is one of the most important and significant behavior of a

A public debate regarding organ donation can inform and stimulate many people to be donors.

