**4.3. Structural and governance based**

Within this category there are three subcategories. First, there are data or information accumulation platforms like stock performance databases for investors or scientific databases. Second, there are marketplace and broker platforms like eBay and the App Store online store. Aggregation can also be subclassified on the bases of transaction, innovation, investment, and

Transaction is a technology, product, or service that functions as a channel (or intermediary),

Innovation: a technology, product, or service that serves as a basis on top of which other firms (loosely organized into an innovative ecosystem) develop complementary technologies,

Investment: consists of companies that have developed a platform portfolio strategy and act

Integrated Is both transaction platform and an innovation platform. It includes companies such as Apple, which has both matching platform like App store and large third-party devel-

These are similar to aggregation platforms in the sense of gathering a lot of people. The existence of broad-based social platforms has to be thought about. They differ by the following

• foster net relationship networks (*people connect with each other over time in more diverse ways* 

These platforms are not just about talks and interests; they focus on moving people to act together to accomplish something beyond the capabilities of any individual participant.

All the platforms have the potential to evolve into learning platforms. The companies that find ways to design and deploy learning platforms will likely be in the best position to create

enabling exchange between different users, buyers, or suppliers.

as a holding company, active platform investor, or both.

*that usually do not involve the platform organizer or owner*).

• foster long-term relationship to achieve a common goal.

oper ecosystems that support content creation.

integration [11]:

26 Marketing

products, or services.

*4.2.2. Social platforms*

specific dimensions:

• enable social interactions

*4.2.3. Mobilization platforms*

• enable mobilization

• move people to act together

and capture economic value.

• link individual to communities

These platforms achieve the following:
