**3.2. Perceived hedonic benefit of the banking service as antecedent for customer satisfaction**

The specialized literature shows the hedonic consumer's tendency to seek experiences of pleasure that provide him or her with the greatest degree of satisfaction [39]. The psychological benefits derived from hedonic experiences can increase the consumer's degree of satisfaction [15]. Therefore, in the context of the financial services industry, it proposed the following hypothesis:

**H2.** The better the perceived hedonic benefit of the banking service, the greater the customer satisfaction.
