12. Discussion and conclusions

Sustainable growth and responsible business management are not possible to achieve by linear way but adaptive way. Figure 10 describes the conceptual model of adaptive development toward successful well-being operations and home care services. Value chain management, proper digitalization, and data management are the key developing features. The objective of well-being economy is resource efficiency and maintaining ethical values on all operations. Continuous digitalization increases effectiveness on optimized services. Value partners need to streamline effectiveness of leadership and interface processes. The trend on well-being service innovation in home care environment is that ethical care pathway, digitalization, and value network development are increasingly overlapping. The increasing digitalization and manage-

Succeeding co-innovation on well-being and home care requires data mining practices, datato-service management process, and creation of adaptive multidisciplinary cooperation model for common semantic infrastructure and solution development. The experts making applied research with customers have to have content on individual nursing of older persons and home care process knowledge at customer site; they have to be capable to work in teams on distributed way with other experts in value network and have to have certain collaborative

The study followed good scientific practice and guidelines [23, 24, 25]. The clients and all professionals volunteered to participate to the research. Ethical questions related to the

ment on data-to-service process are key enablers in business coevolution.

Figure 10. Proper implementation leading on more intensive overlapping.

skills to work together.

120 Data Mining

11. Ethical considerations

Combining the principles of home care service to value network thinking and digitalization with data mining practices gives opportunity for remarkable competitive performance on whole the well-being environment. Recognition of older persons creating actual customer needs combined with life cycle calculation creates opportunities for life cycle services on home care environment.

Experiences on executed TELI-project show that it is essential to engage municipal authorities and public sector on conceptual development work when creating services for home care environment. It is also relevant to develop acceptable legislation, which enables the use of new digital equipment and delivering of created new services.

Universities can support municipal officers and technology application providers to provide and maintain research and learning environments for continuous piloting of new technologies and preparation of new business models on home care environment. Häme University of Applied Sciences supported demonstration of digitalization of versatile home care environment in Finland at Forssa municipal facility and Hämeenlinna Home Care division.

The data gathered through digital equipment can be used in optimizing service processes. It is important to have generic data as common ontology of service process and semantic architecture to route the gathered data. In this article is introduced, what type of ontology-based sematic architecture could be used in social and health care and how geriatric data should be integrated in caring elderly people. This article introduces experiences on co-innovation of home care services cooperatively together with public and private organizations.

This article introduces experiences on responsible business leadership. Older people like to live meaningful life at their own home. Clients of home care have self-determination about their life and care activities. Living at home has to be the person's own choice. Elderly want the right to decide whether or not to use the digital services.

The study followed good scientific practice and guidelines. The clients and all professionals volunteered to participate to the research. Ethical questions related to the research were evaluated. Target organizations gave research permissions and decisions based on ethical evaluations. All students have signed a separate confidentiality agreement.
