Preface

The current text combines the areas of applied behavior analysis and the more broadly used term of behavior analysis. Applied behavior analysis is the specialization in psychology that relates to the direct alignment and application of behavioral principles to affect socially im‐ portant behavior change. One chapter relates to the professionalization and credentialing processes related to service delivery for service providers in applied behavior analysis.

The other area of the text targets the more broadly used term of behavior analysis or behav‐ ioral pattern analysis. Innovative methods are used to analyze different human behaviors as well as to understand behavioral patterns. These methods may serve as theoretical methods and strategies to assist in understanding behavior. The following relevant research fields us‐ ing behavior analysis may include education, human-mechanism interaction, learning sci‐ ence, psychology, sociology, guidance and counseling, and marketing and management. The research outcomes and analysis methods assist readers in better understanding the the‐ ories and practices of behavioral pattern analysis.

> **Huei-Tse Hou** Distinguished Professor Graduate Institute of Applied Science and Technology National Taiwan University of Science and Technology Taipei, Taiwan

> > **Carolyn S. Ryan, Ph.D., Lic., BCBA-D, LBA**

Licensed Psychologist, Board Certified Behavior Analyst Licensed Behavior Analyst Ryan Psychological, PC New York, USA

**Section 1**

**Introduction: Trend and Applications in**

**Behavior Analysis**

**Introduction: Trend and Applications in Behavior Analysis**

**Chapter 1**

**Provisional chapter**

**Introductory Chapter: The Research Trend and**

**Introductory Chapter: The Research Trend and** 

DOI: 10.5772/intechopen.76106

As the era of big data and artificial intelligence has come, many research fields are heading toward more precise process analyses. In particular, using innovative methods to analyze different human behaviors as well as to understand specific behavioral patterns help exploring the structures and contexts in all kinds of human behaviors, which can serve as theoretical innovation and strategies to solve human problems. So far, behavior analysis is gradually emphasized in many research fields, including education, human-mechanism interaction, learning science, psychology, sociology, guidance and counseling, marketing and manage-

Many research methods have different characteristics in exploring the unknown; for instance, experiment research emphasizes the foundation of positivism. The author believes that behavior analysis focuses on the exploration in latent structures of human behaviors and interactions, which should be based on structuralism. Simon Blackburn suggests that the structuralism is "the belief that phenomena of human life are not intelligible except through their interrelations. These relations constitute a structure, and behind local variations in the surface phenomena there are constant laws of abstract culture" [1]. Based on this philosophy, behavior analysis research, exploring the potential structure in human behaviors, helps connect human behavioral structure and their basic physiological and cognitive structures, which further helps investigate how these behaviors influence social interactions, and even

More and more analysis techniques are applied in integrating qualitative and quantitative analysis methods to analyze behavioral process based on structures, including sequential analysis [2], progressive sequential analysis [3], quantitative content analysis [4, 5],

> © 2016 The Author(s). Licensee InTech. This chapter is distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/3.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

© 2018 The Author(s). Licensee IntechOpen. This chapter is distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/3.0), which permits unrestricted use,

distribution, and reproduction in any medium, provided the original work is properly cited.

**Applications in Behavior Analysis**

**Applications in Behavior Analysis**

Additional information is available at the end of the chapter

**1. The applications in behavior analysis**

the structure of social organization interactions.

Additional information is available at the end of the chapter

http://dx.doi.org/10.5772/intechopen.76106

Huei-Tse Hou

Huei-Tse Hou

ment, etc.

#### **Introductory Chapter: The Research Trend and Applications in Behavior Analysis Introductory Chapter: The Research Trend and Applications in Behavior Analysis**

DOI: 10.5772/intechopen.76106

Huei-Tse Hou Huei-Tse Hou

Additional information is available at the end of the chapter Additional information is available at the end of the chapter

http://dx.doi.org/10.5772/intechopen.76106
