**4. Methodology**

with persons at the base of the world's income pyramid. It assumes to the radical change in the business model. The poor is presented as solution itself and as a resource. In that way can be a win-win position created. The demand of the over three billion poor people is attracting the entrepreneurs and social entrepreneurs. The financing and social value has to be balanced with low-cost consumer goods. It is contrasting to the mission-driven corporate social responsibility approach [26]. The BOP concept brings "mutually beneficial economic and social incentives" together. It is purposed to produce the own revenues. It is revealing that the partner's involvement depends on the potential of venturing the needs of the poor people [26].

Economic Value

Acceptable as socially inclusive business

Social Value

154 Entrepreneurship - Trends and Challenges

Source: Marquez [23, 26].

**Table 3.** Profits and Social Impact in Socially Inclusive Business.

Ideal, socio-economic sweet spot

Unacceptable as socially inclusive business (tradional commercial venture)

Based on the study of the famous Indian economist Amartya Sen (1999), which sees the rise of freedom as including the economic possibilities as "a fundamental solution to a basic solution and development" to provide sustainable human development, UNDP considers the markets to be more inclusive. This means that the poor people can buy his needs at affordable prices, meaning that venture capitalization is an opportunity rather than a necessity, access to decent business opportunities, and the ability to contribute to companies' value chains as suppliers and distributors. Social enterprises contribute to the development of "containment markets" either by supporting development and can change the role of the disadvantaged groups. They are able to demand the products and services as customer and buyers or supply as employees, Methodology of the research is case study. Case study approach is an effective way to build solid ground to make positive argument on subject where it is rather easy to compare theoretical information and arguments with applied cases. It is also aimed to encourage other social entrepreneurship initiatives by mentioning good examples like Trusted Hands Food Safety Program Online. This case provides opportunity for awakening the social interest. This case is appropriate for the use of the subject matter covered which includes concepts that are globally discussed. However, various examples determine the value.
