**4.1. Significance of the research**

Many organizations have taken the initiative to use the tools available through sentiment analysis because of the benefits. The sentiment analysis approach presented in this chapter can be very useful for entities and organizations interested in gathering and understanding the opinions of stakeholders who are Twitter users. This is further facilitated by the availability of Twitter data and posts through Twitter's privacy policy. This study is significant as it presents the results of topical issues being discussed in the country to the public.

This method can be used by companies for marketing research, to aid campaigns and allow stakeholders to understand customer perceptions and thus improve service delivery. Sentiments derived from citizens tweets has even used in forecasting stocks. In Ref. [7], the sentiments marijuana tweets were used to predict stock prices of pharmaceutical companies.
