**7. Conclusions**

This study focuses on the organizational team's innovation process between marketing and sales of a successful global company in six different countries of South America.

In contrast to recent studies, this research builds on the interaction and roles of sales and marketing, operating as distinct functions but deploying new product launches jointly.

The research contributes to the understanding of factors that can enhance the team's innovation process between marketing and sales managers, specifically in Latin American emerging markets who are capitalizing post-crisis growth by delivering products of value to consumers and clients.
