**2.1. Perceived effectiveness of the sales-marketing relationship (PRE)**

The dependent variable, PRE, is the degree to which sales and marketing managers perceive that the relationship is effective and satisfying in achieving organizational objectives [19]. The construct was adapted from both Ruekert and Walker [20] and Homburg et al.[11]. In spite of being a psychosocial outcome, it can be viewed as a precursor to objective outcomes like product innovation performance, superior value creation or market share growth [7, 21].
