**5. Results and discussion**

Based on the above analysis, the 15 CSFs were categorised into five components by the strength of relationship:

• Component 1: for the three items grouped including F15, F14 and F13, there is a single focus on *Marketing*.

**Figure 1.** The EBS management model.

**Figure 2.** Fifteen CSFs categorised into the EBS management model.


Thus, an EBS model for business managers—EBS management model—can be simply developed encompassing the above five components (see **Figure 1**) [13].

By superimposing the 15 CSFs onto the above EBS management model, SMEs Business Managers might effectively adopt or evaluate e-commerce satisfaction and success from a business perspective (see **Figure 2**).
