**4.7. Halal cruise**

One of the recent trends in global Halal market is Muslim-friendly cruise. It is the first Halal cruise which is launched by the Antalya-based Fusion Tour Company in Turkey. It sails to Greece without alcohol, pork-related products and gambling on board. It also includes segregated sports centres, single-sex spa facilities, separate Turkish baths and prayer rooms [44]. Moreover, Star Cruise is a Malaysian cruise company offering family-friendly/Halal cruises for Muslims. Halal cruise concept may be imitated from other religious communities. Kosherica, for example, is a company that deals significantly with cruise ship holidays for the Jewish community (http://www.kosherica.com/). Also, Christian Cruise.Net offers a range of holidays for different segments of its community (http://www.christiancruises.net/). It is expected that concept will be developed in Muslim and non-Muslim destinations catering for Muslim needs.

#### **4.8. Halal swimming suit**

Availability of Muslim swimming suit for women in destination may satisfy Muslim tourists. It sometimes called burqini or burkini swimsuit [35]. It is a type of swimsuit for women intended to comply with the Quranic admonition for Muslim women to dress modestly. The suit covers the whole body except the face, the hands and the feet whilst being light enough to enable swimming. It looks rather like a full-length wetsuit with built-in hood but somewhat looser and made of swimsuit material instead of neoprene [45].

Burqini is expected to gain importance as more Muslim and non-Muslim women recognize its multiple benefits, including sun protection, flexibility and modesty. In the case of Muslim women, particularly, the burqini has enabled Muslim women to be more involved in beachrelated family activities and lifted limitations of those who felt confined in the domestic sphere [35]. However, some resorts in Morocco ban this in their pools, and this could be negative efforts by destinations to become more Muslim friendly, as several resorts in destinations such as Turkey, Egypt and the UAE are actually trying to become more Muslim friendly by creating women-only pools and welcoming the Muslim full bathing suit [45].

#### **4.9. Halal tourism websites**

In recent years there are many websites that provide information on Halal tourism. One of them is CrescentRating website (www.crescentrating.com/) which was established in 2006 to inform business tourists of Halal-friendly destinations. It has grown significantly in both scope and content, containing global information on a variety of topics: Halal-friendly accommodation, resorts, restaurants, caterers, food and beverage manufacturers, shopping destinations, airports, Islamic art and cultural sites [11]. The company also rates hotels in accordance to detailed Islam-friendly criteria.

Halal booking website is also one of the pioneers of Halal tourism concept. It provides Halal holiday packages that allow Muslim tourists to relax, soak up the sun and enjoy sandy beaches, without compromising the values of their beliefs (www.Halalbooking.com/). Muslim-friendly website also enables Muslim tourists to book Halal hotel and resorts (www.muslimfriendly. com). Muslim-friendly website is created to market Osaka (www.muslim-friendly.jp.net/). It provides maps with the aim of helping Muslim travellers enjoy a more comfortable, meaningful and enjoyable stay in Osaka, Japan.
