**5. Follow up and further steps**

Results of the present work should be useful both for research and economic or political purposes. The realms of private companies, public administrators, and policymakers involved in tourism should benefit from easy and free procedures for analyzing online conversations for sustaining policies and interventions. Researchers and destination managers would be also interested in the existing divide between official documents and statements on sustainable tourism and the reality of popular perception of the issue.

The Adriatic-Ionian region is fit for analyzing the formation of a new socio-economic area in the Mediterranean basin and for testing the possibility to join different cultures and traditions that are too long separated. Indeed, it is a challenging area for testing the actual possibility to make international policies on naturally trans-border issues such as sustainable tourism. The poor public interventions weaken the positive use of Internet and the web tools. Public bodies of the area are far from understanding the potentiality of using the new media facilities for innovating purposes. They do not properly use them for spreading or extracting information from the web. On the contrary, they could use accessible web applications for governing, between many others, the tourism phenomenon.

The continuing diffusion of social media users suggests deepening the topic in future, even though theoretical and practical problems are paramount, specifically in the topic of the use of new media for connecting people to public institutions. Next steps in this topic will strictly necessitate the analysis of other web-based social media.
