**8. Conclusion**

This study enlightens how travel motivation helps in understanding the long-haul travels of international tourists with different needs and desires. This research aims to determine the motivations of long-haul international travellers to Penang based on socio-demographic, trip characteristics and travel motivations (push factors and pull factors). Indirectly the findings can be the platform to provide input in drafting policies and planning strategies for longhaul tourism. The motivation theory of push and pull factors has been used to determine the relationships between long-haul travel by international tourists, based on motivations (desire or need) and attractions (destination) to go on a vacation. The research however, has limitations that must be highlighted and overcome in future related studies. The studies only focused on using quantitative methods, where the analysis outcomes are fairly predictable. It would thus be interesting to see the application of qualitative methods in the study. With indepth interviews of the long-haul tourists, researchers can be exposed to a variety of answers, rather than what have been premeditated via the questionnaires. Other than that, because the samples were more predisposed to Europeans, it would be good to have information from respondents of other continents revealed, so the results can be analytically compared and segmented. This study aims to understand long-haul tourists travel motivations, willing to travel more than 3000 miles to Penang. Clearly, it revealed that the push and pull factors are indeed very important to the destination choice.
