*2.2.7. Affective evaluation of the tourist destination: functional benefit perceived*

The affective evaluation can be expressed tangibly through the functional benefit perceived by the consumer [62]. The emotional characteristics created around a product have a positive effect on the functional benefit perceived by the consumer [63]. A product that is attractive in emotional terms increases the functional benefit perceived by the customer [20]. In the same vein, the following hypothesis is presented within the context of tourist destinations:

**H7.** The affective evaluation of a tourist destination has a direct positive effect on the functional benefit perceived by the tourist.

#### *2.2.8. Affective evaluation of the tourist destination: hedonic benefit perceived*

A good affective evaluation of the place will be an antecedent that will allow the tourist to attain the hedonic benefit expected. It has been argued that the affective evaluation has a direct influence on the possible hedonic benefit attained by the consumer in the process of choosing a product or service [64]. In this regard, emotions are the main mechanisms through which hedonic value for the customer is created [65]. The affective origin of consumption experiences is key in order to attain the hedonic benefit [32] expected by the tourist when visiting a destination. So, a positive affective evaluation of a place will be helpful in order to attain the hedonic benefit desired by the tourist. From this perspective, the following hypothesis is suggested within the context of tourist destinations:

**H8.** The affective evaluation of a tourist destination has a direct positive effect on the hedonic benefit perceived by the tourist.

#### *2.2.9. Affective evaluation of the tourist destination: symbolic benefit perceived*

According to literature, the affective evaluation is quite relevant, being an antecedent to the symbolic benefit [66]. It has been argued that a close link exists with the affective evaluation as antecedent to the symbolic benefit perceived by the individual [61]. The affective evaluation is key for the consumer to attain the symbolic benefit perceived [67]. From this perspective, the following hypothesis is presented within the context of tourist destinations:

**H9.** The affective evaluation of a tourist destination has a direct positive effect on the symbolic benefit perceived by the tourist.

This can be depicted schematically (**Figure 1**).

**Figure 1.** Hypothesis.
