**4.3. Muslim-friendly phone application**

One of the recent practices in Halal tourism industry is providing smartphone application that make the holiday enjoyable and Muslim friendly. Thailand is one of the non-Muslim countries that take initiatives to launch Muslim-friendly application to help further enhancement tourism industry in Thailand [38]. It helps visitors to find hotels and shopping centres with prayer rooms and restaurants that provide Halal food availability. The Tourism Authority of Thailand reported that the new application is available on Google Inc's Android and Apple Inc's iOS systems and available in English and Thai but will be expanded to include Arabic and Bahasa Indonesia. Stephenson [11] also reported that some Muslim-friendly interface applications for smartphone are available such as 'HalalTrip' and 'Muslim Pro'. Stephenson claim that applications help Muslim tourists to find Halal-friendly hospitality products and services, such as hotels, destination guides, holiday packages, airport guides and Halal restaurants [11]. It is expected that non-Muslim countries that target Muslim travellers will develop its own applications to make the country Muslim friendly.
