**ADVANCING INSIGHTS ON BRAND MANAGEMENT**

Edited by **Paolo Popoli**

#### **Advancing Insights on Brand Management**

http://dx.doi.org/10.5772/66566 Edited by Paolo Popoli

#### **Contributors**

Füsun Çizmeci Yöreş, Javier Cebollada, Marta Arce-Urriza, Senay Oguztimur, Elisa Martinelli, Francesca De Canio, Hugo Skaalsvik, Funda Bayrakdaroglu, Olena Kulykovets, Hanna Gorska-Warsewicz, Marcello Risitano, Annarita Sorrentino, Michele Quintano, Nieves Villaseñor, Maria Jesús Yague, Natalia Rubio, Paolo Popoli

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#### **Notice**

Statements and opinions expressed in the chapters are these of the individual contributors and not necessarily those of the editors or publisher. No responsibility is accepted for the accuracy of information contained in the published chapters. The publisher assumes no responsibility for any damage or injury to persons or property arising out of the use of any materials, instructions, methods or ideas contained in the book.

First published in Croatia, 2017 by INTECH d.o.o. eBook (PDF) Published by IN TECH d.o.o. Place and year of publication of eBook (PDF): Rijeka, 2019. IntechOpen is the global imprint of IN TECH d.o.o. Printed in Croatia

Legal deposit, Croatia: National and University Library in Zagreb

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Advancing Insights on Brand Management Edited by Paolo Popoli p. cm. Print ISBN 978-953-51-3597-5 Online ISBN 978-953-51-3598-2 eBook (PDF) ISBN 978-953-51-4613-1
