**1. Introduction**

This chapter aims to analyze how multinational companies from different countries integrate sustainability and corporate social responsibility (CSR) values in their corporate strategy connected with Sustainable Development Goals (SDGs) [1]. Second, the chapter aims to explore if the sustainable activities of these companies create shared value to the stakeholders and how these companies communicate their impacts and results.

Sustainability is a new paradigm to define the society in the beginning of the twenty-first century. It is based on how companies contribute to improve the society including CSR values and

© 2016 The Author(s). Licensee InTech. This chapter is distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/3.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. © 2017 The Author(s). Licensee InTech. This chapter is distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/3.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

communicating its activities using platforms and different channels. Its objective is to increase their credibility through the commitments with the stakeholders when companies communicate these values in an effective way. As a consequence, companies benefit the society through its sustainable activities.

This analysis is based on case studies with data collected through the corporate webs of MNCs (reports and corporate documents). Companies use different platforms and channels, i.e., social media, to create a dialogue with stakeholders based on sustainable activities analyzed in the chapter through content analysis.

Our proposal is based on the idea that companies create value if (i) they have a clear and measurable sustainable strategy and if (ii) they communicate their impacts and results to involve their stakeholders. As a result, sustainable companies create value to the stakeholders and contribute to social change through its activity.
