*3.1.5. Idealism*

*The need for respecting human principles*. Beliefs and principles are only philosophies, and people might share the same traditions, the same society, but could have very different ideas. The respect of each principle is vital between humans. This message will manifest clearly in a residential interior, (**Figure 10**) by adding a pattern as a symbol showing this idea.

#### *3.1.6. Social contact*

*The need for a relationship with others*. People need to interact together, even the most introvert ones. Gatherings often happen in residential and public commercial spaces. The interior must promote the number of people grouping all together in one place and at one time (**Figure 11**). The focus of such a place should be on verbal interaction and social discussions.

#### *3.1.7. Physical activity*

*3.1.3. Social status*

72 Perception of Beauty

*3.1.4. Honor*

a high level of social status.

**Figure 8.** Social status message sample.

**Figure 7.** Curiosity message sample.

*The need for social significance*. The social level occurs in residential spaces, in branded shopping areas, in hospitality interiors and even in commercial spaces. This level reflects the inhabitant's social status through the grade of the interior components. The size of the interior, selection of luxury materials and the excess use of white colors (**Figure 8**) all represent and reflect

*The need to be faithful to the common values of an individual's ethnic group, family or clan*. Traditions are the values of any society. To keep, preserve and show this culture reflects a feeling of *The need for work out of the body*. This message could be, directly or indirectly applied in the interior. Every human needs to exercise. In residential interiors, if possible, adding exercise equipment can have a direct result and endorses the purpose of it. Whereas in other interiors, like in administrative spaces (**Figure 12**), where people spend a considerable amount of time without physical activities, the need for an unconscious feeling of movement is crucial to prevent lethargy.

**Figure 9.** Honor message sample.

**Figure 10.** Symbols patterns showing idealism' message.

**Figure 11.** Social contact message sample.

#### *3.1.8. Independence*

*The need to be distinct and self-reliant*. This message is used best to describe and show people who believe they are different and they do not copy anyone. Distinguished, self-confidence is their main personality trait. It is evident through their selection (**Figure 13**) of elements representing their interests. It could be in their own residence or in their projects—commercial or administrative.

#### *3.1.9. Romance*

*The need for mating*. The feminine touch that is inviting is one of the interior features that appear in the "boudoir" or other mutually physical spaces (**Figure 14**). The interior is full of fabrics, soft exciting colors, especially warm schemes. Lighting is indirect; lines and shapes are smooth. It is an intimate place, where any cultures or personalities can react within it.

**Figure 12.** Physical activity message sample.

#### *3.1.10. Acceptance*

*3.1.8. Independence*

74 Perception of Beauty

**Figure 11.** Social contact message sample.

**Figure 10.** Symbols patterns showing idealism' message.

or administrative.

*3.1.9. Romance*

*The need to be distinct and self-reliant*. This message is used best to describe and show people who believe they are different and they do not copy anyone. Distinguished, self-confidence is their main personality trait. It is evident through their selection (**Figure 13**) of elements representing their interests. It could be in their own residence or in their projects—commercial

*The need for mating*. The feminine touch that is inviting is one of the interior features that appear in the "boudoir" or other mutually physical spaces (**Figure 14**). The interior is full of fabrics, soft exciting colors, especially warm schemes. Lighting is indirect; lines and shapes are smooth. It is an intimate place, where any cultures or personalities can react within it.

*The need for approval*. Any human communication should respect others. While interacting, people need to feel their acceptance in front of others. Places for brainstorming and rehabilitation therapies, where all attendees are equal in distance regardless of hierarchy (**Figure 15**), improve and support the feelings of acceptance.

**Figure 13.** Independence message sample.

**Figure 14.** Romance message sample.

#### *3.1.11. Eating*

*The need for food*. Places full of cooking and food items will invite those who do not prepare to eat. Either private (residential) or public, like an open kitchen restaurant (**Figure 16**), if the food and the cooking process are clear to the user's eyes, the "Eating" message will have success, and the emotional response will call for a physical one.

#### **Figure 16.** Eating message sample.

#### *3.1.12. Saving*

*The need to accumulate something*. Real estate is the investment of choice for many human beings. While investing in some expensive items, which have value in some field, it will produce the same emotion as "Saving." These elements could be artworks, precious references books and any particular collection (**Figure 17**). This is active in residential or even in publicly owned spaces and is ruled by the individual.

**Figure 17.** Saving message sample.

*3.1.11. Eating*

**Figure 15.** Acceptance message sample.

**Figure 14.** Romance message sample.

76 Perception of Beauty

*The need for food*. Places full of cooking and food items will invite those who do not prepare to eat. Either private (residential) or public, like an open kitchen restaurant (**Figure 16**), if the food and the cooking process are clear to the user's eyes, the "Eating" message will have suc-

cess, and the emotional response will call for a physical one.
