**1. Introduction**

It is another typically busy day in the operating suite; bright lights and cold temperature invade the space. The staff is focused on their assigned, routine tasks. I watch as new patients head into the operating rooms naturally anxious about their surgery, while others have already completed their surgeries and are being transferred to the recovery unit. The schedule is on time; there are no delays so far. I am in the lounge using the computer, trying to finish some work, while waiting for the next case to start. I noticed one of the surgeons ordering a variety

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of large breast implants to be available for an upcoming augmentation case. Nothing unusual, but it definitely caught my attention for a few minutes. The sales‐representative inquired if the surgeon would need any smaller size implants for the case; his response, while it may hold some truth, was shocking to me, "Only the bigger ones, she is Latina… they all want big breasts." Unfortunately, he as many other surgeons implement ethnic profiling and ste‐ reotypes to erroneously define their patient's preferences. This "template" type of approach to cosmetic surgery is a misconception, and may erroneously lead to imposition of surgeon's predilection and a surgical approach. Unlike society's submission to fashion trends, any sur‐ gical intervention for beautification is, by far, more than consequential. Anatomical altera‐ tions may be irreversible and therefore listening and acknowledging each patient's wishes as well as understanding their expectations is an integral part of the management of each case. We all have different tastes, likes and dislikes, which affect our definition and perception of beauty. This is one of the reasons why exploration of cultural profiling and its role in plastic surgery today is addressed in this chapter.
