**Meet the editor**

Şenay Sabah is an assistant professor of Marketing at the Faculty of Political Sciences at Ankara University, Turkey. She has an MBA and a PhD degree from Ankara University on Marketing. She teaches macromarketing, principles of marketing, marketing management, and marketing research. Identity and self-related consumer research, materialistic consumption, consumption

behavior of football fans, narcissism-related consumption, and need/desire discussion and its relevance to consumption, disposal, and cognition are among her research interest. Assistant Professor Sabah has several conference proceedings, book chapters, and other papers on these issues.
