**Usages and Customs of the Indigenous Communities in Favour of the Reduction of the Digital Divide: A Case Study of the Ñuu Savi People**

Olivia Allende-Hernández and Jesús Salinas

Additional information is available at the end of the chapter

http://dx.doi.org/10.5772/intechopen.69172

#### **Abstract**

This research is of ethnographic nature, focusing on the study of the Ñuu Savi people (people of the rain), also called the Mixtec people, of pre-Columbian origin belonging to the Mixteca Region of the state of Oaxaca, Mexico. On the basis of sociocultural theory and the theory of the diffusion and adoption of technological innovations, the study on the cultural identity of the ethnolinguistic group, whose social platform is the "uses and customs," is carried out. As a result of this research, the descriptive analysis is presented, detailing the effect of information and communication technologies (ICTs) on the situation of the vulnerable and disadvantaged group. Likewise, cultural elements have been identified that allow the formulation of a model for the development and inclusion of the ethnic minority. An educational strategy is designed and implemented through the model. However, in the process of implementing the educational strategy, it was observed that the Ñuu Savi people experience a conjunctural stage where technological adoption coexists with some beliefs, aptitudes, and attitudes, characteristic of its form of government of "uses and customs," which create sociocultural barriers that make social and digital inclusion difficult.

**Keywords:** cultural identity, digital divide, indigenous peoples, ICT
